This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
Based on the classic adverse selection model, this book sets up the cyber "e;lemons"e; market model and analyzes the basic rule of asymmetric information.
This book presents selected contributions to the International Scientific-Practical Conference 2023 (ISCP 2023) organized by East European University (Georgia), E-Commerce Institute (Germany) and Adelphi University (USA).
Digital infrastructures are the commonly used technologies, systems, products, and platforms which businesses use to conduct commerce, partnerships, and transactions.
This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany).
New technology and changes in the regulatory framework have had a significant impact; various new players have emerged, and new business models have evolved.
This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany).
**Business Book Awards 2025 Finalist**'The ultimate companion for any small business owner' - Holly Tucker, Founder of notonthehighstreet and Holly & Co'I dare you to read this book and NOT make more sales - you couldn't have a better guide!
**Business Book Awards 2025 Finalist**'The ultimate companion for any small business owner' - Holly Tucker, Founder of notonthehighstreet and Holly & Co'I dare you to read this book and NOT make more sales - you couldn't have a better guide!
The metaverse is the future of business applications and models, and this ground-breaking book points and details a complete and clear picture of how the metaverse can impact the various business segments and how the human element will be maintained within the evolutionary change.
The metaverse is the future of business applications and models, and this ground-breaking book points and details a complete and clear picture of how the metaverse can impact the various business segments and how the human element will be maintained within the evolutionary change.
Este libro revelara estrategias practicas disenadas para ayudar a los lectores que deseen iniciar un negocio en linea pero que no saben por donde empezar.
Told through the diverse and fascinating careers of nine streamers, this is a ';timely and insightful dive into the players and politics of one of the twenty-first century's most influential modes of media' (Brian Merchant, author of Blood in the Machine), examining how Twitch has revolutionized technology, entertainment, business, and pop culture.
Anhand zweier Fallstudien und Aufgaben mit Lösungen führt das Lehrbuch in die Wirtschaftsinformatik ein und verdeutlicht deren Bedeutung für Unternehmen.
Dieses Buch beleuchtet den Online-Lebensmittelhandel in Deutschland aus Anbieter- und Kundenperspektive, leitet Zukunftsprognosen ab und zeigt Konsequenzen für Handel und Hersteller.
Dieses Buch beleuchtet den Online-Lebensmittelhandel in Deutschland aus Anbieter- und Kundenperspektive, leitet Zukunftsprognosen ab und zeigt Konsequenzen für Handel und Hersteller.
Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist.
Ce livre revelera des strategies pratiques concues pour aider les lecteurs qui voudraient lancer une entreprise en ligne mais ne savent pas par ou commencer.
Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist.
Anknüpfend an "Der Weg zur modernen IT-Fabrik" zeigt das Fachbuch anhand von Best-Practice-Beispielen und Erfahrungswerten, welche Maßnahmen ein Unternehmen heute ergreifen kann, um Kunden langfristig zufriedenzustellen und den Qualitätsanspruch an Lösungen - von der Produktion zur Implementierung und darüber hinaus - zu sichern.
Digitalization and artificial intelligence are increasingly influencing modes of travel planning, exploration of new destinations, and promotion of them.
Digitalization and artificial intelligence are increasingly influencing modes of travel planning, exploration of new destinations, and promotion of them.
