GET READY FOR THE AGE OF SHOPPER MARKETINGConsumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand .
Align Strategy With Metrics Using Social Monitoring Best Practices Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.
This fully revised and updated edition of the bestselling Chief Data Officer's Playbook offers new insights into the role of the CDO and the data environment.
This fully revised and updated edition of the bestselling Chief Data Officer's Playbook offers new insights into the role of the CDO and the data environment.
The definitive, maximum-impact guide to using the transformative power of social media as the ultimate competitive advantage About the BookIn The Hyper-Social Company, Ed Moran of Deloitte and Francois Goissieaux of BeelineLabs identify how (and which) social media are fundamentally changing core business processes and the way businesses and customers interact.
How Strategy Works in an Interconnected, Automated WorldLeaders already know that the classic approach to strategy--analyze, plan, execute--is losing relevance.
Revolutionize Your Internet MarketingLeverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization.
Run a Profitable Google AdWords CampaignReach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide.
A guide to creating copy that connects with customers--and makes the saleAdvertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale.
A top industry executive explains total software integration and how it holds the key to market leadershipTo achieve fast, agile, and diverse responsiveness to today's ever shifting business needs, executives need to successfully implement strategic decisions based more on reality rather than rhetoric.
Give customers, clients, and coworkers easier access to your organization's information and servicesThe e-business environment is a tangle of disconnected and often incompatible data sources and applications.
Industry experts agree that one of the biggest issues facing brick-and-mortar companies in the New Economy is the need to transfer offline brand credibility onto the Internet.
Ensure corporate privacy online with this step-by-step guide Whether your company needs to safeguard your customers'personal information, or keep e-intruders from accessing company secrets, your organization must have an effective, organization-wide privacy plan.
Leverage the power of the InternetE-Business or Out of Business tells you how Oracle, a global leader in technological innovation and eTransformation, transformed itself to avoid being swallowed by the revolution it helped to launch.
The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more.
The insider story of Tencent, the Chinese tech giant behind WeChat: perfect for fans of Chip War and House of HuaweiSHORTLISTED FOR THE FINANCIAL TIMES BUSINESS BOOK OF THE YEARA TIMES BUSINESS BOOK OF THE YEARA NEW YORK TIMES BEST BUSINESS BOOK'A fascinating study of the tech giant and its symbiotic relationship with the Chinese government' - GuardianA remarkably relevant and timely account in light of the escalating US-Chinese trade war.
2018 Revised EditionBitcoin has made early investors like the Winkelvoss twins millions in a matter of minutes in the past year and has the potential to transform the financial landscape.
