The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness.
Das Internet als Eckpfeiler der modernen Informationsgesellschaft hat sowohl neue, digitale Märkte geschaffen als auch bestehende Märkte grundlegend verändert.
Unprecedented social changes, accelerated by facilitating technologies and the COVID-19 pandemic, are calling for airlines to think deeply and non-conventionally on what will be important to existing and new travelers, as they change their lifestyles.
This book constitutes the thoroughly refereed post-conference proceedings of the 12th International Workshop on Radio Frequency Identification and IoT Security, RFIDSec 2016, held in Hong Kong, China, in November/December 2016.
When relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effectiveness.
En los últimos años se ha desarrollado un creciente movimiento económico impulsado por el auge del comercio electrónico y la utilización de las nuevas tecnologías, basado en la realización de transacciones económicas a través de plataformas virtuales y aplicaciones para dispositivos inteligentes (apps).
This book systematically reviews the development process of the world Internet and comprehensively reveals the great contributions of the Internet to economic development and social progress.
This book constitutes the refereed proceedings of the 8th International Conference on Electronic Government and the Information Systems Perspective, EGOVIS 2019, held in Linz, Austria, in August 2019.
The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success.
Gain a broad understanding of how PCI DSS is structured and obtain a high-level view of the contents and context of each of the 12 top-level requirements.
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape.
Driven by maturing Web service technologies and the wide acceptance of the service-oriented architecture paradigm, the software industry's traditional business models and strategies have begun to change: software vendors are turning into service providers.
This monograph provides a comprehensive and rigorous exposition of the basic concepts and most important modern research results concerning blockchain and its applications.
This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption).
Explores the complex European regulatory landscape for multi-territorial access to and licensing of copyrighted works such as music and audiovisual works.
This book constitutes the refereed proceedings of the 28th International Conference on Enterprise Design, Operations, and Computing, EDOC 2024, held in Vienna, Austria, during September 10-13, 2024.
This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes.
Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers.
This volume brings together frontline research on the prospects for rapid economic development in South Asia by leading academics and public policy experts.
Im Zuge der Bemühungen um einen einheitlichen europäischen Zahlungsverkehrsraum, die sogenannte Single Euro Payment Area, gewinnt der bargeldlose Zahlungsverkehr auch im Retailbereich zunehmend an Bedeutung.
How Strategy Works in an Interconnected, Automated WorldLeaders already know that the classic approach to strategy--analyze, plan, execute--is losing relevance.
This two volume set (CCIS 858 and CCIS 859) constitutes the refereed proceedings of the Third International Conference on Digital Transformation and Global Society, DTGS 2018, held in St.
The Grid computing concept, which allows users to integrate administratively and g- graphically dispersed computing resources, has been gaining traction in a number of application areas during the past few years.
Company executives need strategic flexibility in VUCA to maintain an advantage alongside business analytics, helping them achieve a competitive edge by providing timely insights, optimizing business processes, and generating growth and innovation opportunities.
This book examines how digital technologies enable collaboration as a way for individuals, teams and businesses to connect, create value, and harness new opportunities.
Service-oriented computing has recently gained extensive momentum in both industry and academia, and major software vendors hook on to the service paradigm and tailor their software systems towards services in order to accommodate ever-changing process and product requirements in today's dynamic market environments.
