This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption).
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.
Based on the classic adverse selection model, this book sets up the cyber "e;lemons"e; market model and analyzes the basic rule of asymmetric information.
Dave Kerpen's follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenueLikeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth.
Wall Street Journal BestsellerMake Your Mark in the World with the Five Success Principles of the World-Changing Social Media SiteIf Facebook were a country, it would be the third largest in the world.
A smart, back-to-the-basics approach for generating abnormally high returnsTurn the TV on and you ll hear a chorus of voices telling you where, when, why, and how to invest your money.
Most technology startups never make it to the funding stage, and only a small percentage of those that are venture-backed generate a positive return for their investors.
The First How-To Strategy Guide to Transmedia Storytelling Phillips s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia.
Leverage the power of the world's largest professional network for all your business purposesMaximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn.
The updated edition of the guide to harnessing the power of the world's largest professional network for total business successMaximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn.
Reach more customers and grow your business with today's most powerful marketing tool: Word-of-MouthHighly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations.
An expert's inside look into the ways social entrepreneurship is changing the worldWhether you re a policymaker, investor, or involved in a nonprofit, Social Entrepreneurship for the 21st Century gives you the knowledge you need to make the best possible decisions for the future.
Learn the Secrets to Succeeding in Global TradeWholesale 101 provides the tools and insight you need to launch a successful business by combining various platforms B2B sites, trade shows, trading companies, and others--into a powerful product sourcing strategy.
An eye-opening look at the invisible workers who protect us from seeing humanity's worst on today's commercial internet Social media on the internet can be a nightmarish place.
An intriguing look at the exploding phenomenon of unregulated private currencies and how they will change our economy forever Private currencies have always existed, from notes printed by individual banks to the S&H Green Stamps to Bitcoin.
An illuminating investigation into a class of enterprising women aspiring to “make it” in the social media economy but often finding only unpaid work Profound transformations in our digital society have brought many enterprising women to social media platforms—from blogs to YouTube to Instagram—in hopes of channeling their talents into fulfilling careers.
How one small tech company got smart about social media and became "e;China's new smartphone king"e; (CNN)In this exclusive inside look at the phenomenal rise of Xiaomi the new smartphone company that s giving Apple a run for their money cofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R&D innovations, and user-driven excitement that turned a small tech start-up into a world-class player.
This book contributes new insights into the organization of free/open source (F/OS) software communities by examining the links between learning, division of labour and commercialization, demonstrating the need for a synthesis of work on both community organization and cooperation to understand F/OS community dynamics.
An industry insider reveals the next generation of marketing-and provides the insight you need to use it to beat the competitionOne of the hottest forms of advertising, native advertising is an extremely effective way to reach customers.
The Ultimate Forex Trading System has chosen an easy, foolproof, practical approach to trading using only real time or leading inherent signals (chart patterns, price dynamics, currency pairs correlation, volume-price-analysis and traders sentiment) that control the currency moves.
