This book constitutes the proceedings of the 15th International Conference on Service-Oriented Computing, ICSOC 2017, held in malaga, Spain, in November 2017.
This book constitutes the thoroughly refereed proceedings of the 13th International Conference on Web and Internet Economics, WINE 2017, held in Bangalore, India, in December 2017.
This book constitutes the refereed proceedings of the 14th International Conference on Virtual Reality and Augmented Reality, EuroVR 2017, held in Laval, France, in December 2017.
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing.
This book constitutes the refereed proceedings of the 11th International Symposium on Algorithmic Game Theory, SAGT 2018, held in Beijing, China, in September 2018.
This book constitutes the refereed proceedings of the 31st International Conference on Advanced Information Systems Engineering, CAiSE 2019, held in Rome, Italy, in June 2019.
This two-volume set LNCS 11588 and 11589 constitutes the refereed proceedings of the 6th International Conference on Business, Government, and Organizations, HCIBGO 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA.
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel.
This book constitutes revised selected papers from the 16th Workshop on e-Business, WeB 2017, which took place in Seoul, South Korea, in December 2017.
This book constitutes the refereed proceedings of the Third International Conference on Digital Economy, ICDEc 2018, held in Brest, France in May 2018.
This book constitutes the proceedings of the 16th International Conference on Business Process Management, BPM 2018, held in Sydney, Australia, in September 2018.
This book constitutes the proceedings of the 17th International Conference on Business Process Management, BPM 2019, held in Vienna, Austria, in September 2019.
This book constitutes extended, revised and selected papers from the 6th International Conference on Cloud Computing and Services Science, CLOSER 2016, held in Rome, Italy, in April 2016.
This three volume set of LNCS 12207, 12208 and 12209 constitutes the refereed proceedings of the 6th International Conference on Human Aspects of IT for the Aged Population, ITAP 2020, held as part of the 22nd International Conference, HCI International 2020, which took place in Copenhagen, Denmark, in July 2020.
This book constitutes the refereed proceedings of the 10th International Symposium on Algorithmic Game Theory, SAGT 2017, held in L'Aquila, Italy, in September 2017.
This book constitutes the refereed proceedings of the 13th International Joint Conference on E-Business and Telecommunications, ICETE 2016, held in Lisbon, Portugal, in July 2016.
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This two-volume set LNCS 13315 and 13316 constitutes the refereed proceedings of the 14th International Conference on Social Computing and Social Media, SCSM 2022, held as part of the 24rd International Conference, HCI International 2022, which took place in June-July 2022.
This book constitutes the refereed proceedings of the 11th International Conference on Design, User Experience, and Usability, DUXU 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022.
This book includes the proceedings of the third workshop on recommender systems in fashion and retail (2021), and it aims to present a state-of-the-art view of the advancements within the field of recommendation systems with focused application to e-commerce, retail, and fashion by presenting readers with chapters covering contributions from academic as well as industrial researchers active within this emerging new field.
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce.
This two-volume set LNCS 1319 and 13320 constitutes the thoroughly refereed proceedings of the 13th International Conference on Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management, DHM 2022, which was held virtually as part of the 24rd HCI International Conference, HCII 2022, in June/July 2022.
Durch technische Neuerungen wie Internet-of-Things, Machine Learning und Künstliche Intelligenz verändert sich das Marktumfeld für Unternehmen schnell und ständig.
Dieses Buch gibt einen ersten Einblick in die Grundlagen des Marketings, insbesondere des Konsumentenverhaltens und betrachtet anschließend, inwieweit sich der digitale Kontext speziell auf das Thema Konsumentenverhaltensforschung auswirkt.
This two-volume set LNCS 13305 - 13306 constitutes the thoroughly refereed proceedings of the thematic area Human Interface and the Management of Information, HIMI 2022, which was held as part of HCI International 2022 and took place virtually during June 26-July 1, 2022.
From the "e;godfather of content marketing"e;-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world.
