This two-volume set LNCS 13315 and 13316 constitutes the refereed proceedings of the 14th International Conference on Social Computing and Social Media, SCSM 2022, held as part of the 24rd International Conference, HCI International 2022, which took place in June-July 2022.
This book constitutes the refereed proceedings of the 11th International Conference on Design, User Experience, and Usability, DUXU 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022.
This book includes the proceedings of the third workshop on recommender systems in fashion and retail (2021), and it aims to present a state-of-the-art view of the advancements within the field of recommendation systems with focused application to e-commerce, retail, and fashion by presenting readers with chapters covering contributions from academic as well as industrial researchers active within this emerging new field.
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce.
This two-volume set LNCS 1319 and 13320 constitutes the thoroughly refereed proceedings of the 13th International Conference on Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management, DHM 2022, which was held virtually as part of the 24rd HCI International Conference, HCII 2022, in June/July 2022.
Durch technische Neuerungen wie Internet-of-Things, Machine Learning und Künstliche Intelligenz verändert sich das Marktumfeld für Unternehmen schnell und ständig.
Dieses Buch gibt einen ersten Einblick in die Grundlagen des Marketings, insbesondere des Konsumentenverhaltens und betrachtet anschließend, inwieweit sich der digitale Kontext speziell auf das Thema Konsumentenverhaltensforschung auswirkt.
This two-volume set LNCS 13305 - 13306 constitutes the thoroughly refereed proceedings of the thematic area Human Interface and the Management of Information, HIMI 2022, which was held as part of HCI International 2022 and took place virtually during June 26-July 1, 2022.
From the "e;godfather of content marketing"e;-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world.
This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption).
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.
Based on the classic adverse selection model, this book sets up the cyber "e;lemons"e; market model and analyzes the basic rule of asymmetric information.
Dave Kerpen's follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenueLikeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth.
Wall Street Journal BestsellerMake Your Mark in the World with the Five Success Principles of the World-Changing Social Media SiteIf Facebook were a country, it would be the third largest in the world.
A smart, back-to-the-basics approach for generating abnormally high returnsTurn the TV on and you ll hear a chorus of voices telling you where, when, why, and how to invest your money.
Most technology startups never make it to the funding stage, and only a small percentage of those that are venture-backed generate a positive return for their investors.
The First How-To Strategy Guide to Transmedia Storytelling Phillips s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia.
