Dieses Buch beschreibt zum ersten Mal in deutscher Sprache umfassend die verschiedenen digitalen Währungen, das faszinierende Potenzial elektronischen Geldes sowie einer möglichen neuen Wirtschaftsordnung: Geld ist im Bitcoin-System ein programmierbarer Wert, geschützt durch Kryptotechnologien.
This book constitutes the thoroughly refereed post-conference proceedings of the 5th International ICST Conference on Digital Forensics and Cyber Crime, ICDF2C 2013, held in September 2013 in Moscow, Russia.
The internet offers a wondrous world of possibilities for anyone with an entrepreneurial streak, including the chance to gain international recognition and influence without even leaving the house!
This book constitutes the proceedings of the 17th International Conference on Business Process Management, BPM 2019, held in Vienna, Austria, in September 2019.
This Third Edition sheds light on state-of-the-art theories and practices in multimodal compatibility modeling and recommendation, offering comprehensive insights into this evolving field.
This book constitutes the refereed proceedings of the 9th International Conference on HCI in Business, Government and Organizations, HCIBGO 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022.
This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge results that influence the current and future design of tourist destinations.
The definitive, maximum-impact guide to using the transformative power of social media as the ultimate competitive advantage About the BookIn The Hyper-Social Company, Ed Moran of Deloitte and Francois Goissieaux of BeelineLabs identify how (and which) social media are fundamentally changing core business processes and the way businesses and customers interact.
This is the first book-length treatment of the advancement of EU global data flows and digital trade through the framework of European institutionalisation.
This book constitutes the refereed proceedings of the 10th International Workshop on Security and Trust Management, STM 2014, held in Wroclaw, Poland, in September 2014, in conjunction with the 19th European Symposium Research in Computer Security, ESORICS 2014.
Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics.
Set up your first channel and effectively expand your outreach and customer base with Mailchimp to deliver scalable business outcomesPurchase of the print or Kindle book includes a free PDF eBookKey FeaturesLearn audience management strategies to make informed decisions for your marketing channelsEmploy practical use cases for your custom business needs to implement basic and pro Mailchimp featuresCustomize Mailchimp using powerful integrations to deliver top-notch user experienceBook DescriptionAre you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business?
This proceedings, HCI-CPT 2024, constitutes the refereed proceedings of the 6th International Conference on Cybersecurity, Privacy and Trust, held as Part of the 26th International Conference, HCI International 2024, which took place from June 29 - July 4, 2024 in Washington DC, USA.
Dieses Buch greift die drei wichtigsten Aspekte der Marktveränderung im Handel auf: Markt und Kunde, neue Geschäftsideen und Geschäftsmodelle sowie Geschäftssysteme und Businessschnittstellen.
The contemporary economic landscape features the prevalence of the service sector in economic systems, the pervasive servitisation of manufacturing, innovations in traditional business models and new value creation models, thanks to the new possibilities offered by the web, ICT and other enabling technologies.
After years of mostly theoretical research, Semantic Web Technologies are now reaching out into application areas like bioinformatics, eCommerce, eGovernment, or Social Webs.
Explore the differences between ICOs, cryptocurrencies, and tokens (offerings), enabling the reader to understand the ICO landscape, how millions were raised in minutes, and where the future of the tokenized economy is heading.
The modern application server is a complex platform that is the linchpin of an enterprise environment that includes a very wide range of technologies-web document formatting, web protocols, server-side scripts, servlets, applets, programming languages, distributed object technologies, security capabilities, directory and naming services, load balan
Industry experts agree that one of the biggest issues facing brick-and-mortar companies in the New Economy is the need to transfer offline brand credibility onto the Internet.
This fully revised and updated edition of the bestselling Chief Data Officer's Playbook offers new insights into the role of the CDO and the data environment.
This book constitutes the refereed proceedings of the 23rd International Conference on User Modeling, Adaptation and Personalization, UMAP 2015, held in Dublin, Ireland, in June/July 2015.
Dieses Buch behandelt die Rolle von Künstlicher Intelligenz (KI) im Kontext der fortlaufenden Digitalisierung und Automatisierung in Unternehmen, um Wertschöpfung zu optimieren, neue Geschäftsmodelle zu entwickeln oder bestehende zu transformieren.
This book constitutes the thoroughly refereed proceedings of the 22nd International Conference on User Modeling, Adaption and Personalization, held in Aalborg, Denmark, in July 2014.
Providing a scholarly analysis of how to govern and make the right kinds of laws for cyberspace, in this work, Professor Reed investigates the vast majority of cyberspace users who wish to act lawfully and asks whether the current state of law in cyberspace makes it possible for them to do so.
Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce-the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway.
Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success.
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts.
This two-volume set of HCIBGO 2024 constitutes the refereed proceedings of the 11h International Conference on HCI in Business, Government and Organizations, held as part of the 26th International Conference, HCI International 2024, which took place in from June 29 - July 4, 2024 in Washington DC, USA.
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.