Das essential zeigt, wie digitale Innovationen, Customer Centricity, Skaleneffekte und Data Driven Marketing zu nachhaltigen Kundenbeziehungen und Wettbewerbsvorteilen im E-Commerce führen.
Dieses essential zeigt, welche ersten Schritte für den Aufbau und die Pflege von Online-Präsenzen notwendig sind, denn das Internet ist heute die erste Anlaufstelle für Informationen zu Unternehmen, ihren Dienstleistungen und Produkten.
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years.
Shedding new light on the human side of big data through the lenses of emotional and social intelligence competencies, this book advances the understanding of the requirements of the different professions that deal with big data.
This double volumes LNCS 11229-11230 constitutes the refereed proceedings of the Confederated International Conferences: Cooperative Information Systems, CoopIS 2018, Ontologies, Databases, and Applications of Semantics, ODBASE 2018, and Cloud and Trusted Computing, C&TC, held as part of OTM 2018 in October 2018 in Valletta, Malta.
Dieses Lehrbuch behandelt die Grundlagen des eCommerce im Bereich Business-to-Business (B2B), bei dem ähnliche Prinzipien der Kundenansprache zu beobachten sind wie im B2C eCommerce.
This book constitutes the proceedings of the 15th International Workshop on Security and Trust Management, STM 2019, held in Luxembourg City, Luxembourg, in September 2019, and co-located with the 24th European Symposium Research in Computer Security, ESORICS 2019.
Dieses Buch beschreibt zum ersten Mal in deutscher Sprache umfassend die verschiedenen digitalen Währungen, das faszinierende Potenzial elektronischen Geldes sowie einer möglichen neuen Wirtschaftsordnung: Geld ist im Bitcoin-System ein programmierbarer Wert, geschützt durch Kryptotechnologien.
Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist.
This book constitutes revised selected papers from the 6th International Conference on Operations Research and Enterprise Systems, ICORES 2017, held in Porto, Portugal, in February 2017.
This book examines the many ways in which innovative technologies represent a powerful development tool for the tourism and leisure sector and presents novel strategies based on these technologies that foster sustainable tourism management and promote sustainable destinations.
This book constitutes the proceedings of the 19th International GI/ITG Conference on Measurement, Modelling and Evaluation of Computing Systems, MMB 2018, held in Erlangen, Germany, in February 2018.
This book constitutes the proceedings of the International Conference on Services Computing, SCC 2018, as part of SCF 2018, held in Seattle, WA, USA, in June 2018.
This 2-volume set constitutes the refereed proceedings of the 4th International Conference on HCI in Business, Government and Organizations, HCIBGO 2017, held as part of the 19 International Conference on Human-Computer Interaction , HCII 2017, which took place in Vancouver, Canada, in July 2017.
Im zweiten Buch des Sonderforschungsbereichs Transregio 29 „Engineering hybrider Leistungsbündel – dynamische Wechselwirkungen von Sach- und Dienstleistungen in der Produktion“ wird die Entwicklung von Engineeringmethoden zusammengefasst, bei welchen die Integration der entstandenen Werkzeuge und die Berücksichtigung der Dynamik im HLB-Lebenszyklus durch flexible und wandlungsfähige Geschäftsmodelle sowie die Robustheit hybrider Leistungsbündel in der Erbringung im Fokus standen.
This two-volume set of LNCS 12188 and 12189 constitutes the refereed proceedings of the 14th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2020, held as part of the 22nd International Conference, HCI International 2020, which took place in Copenhagen, Denmark, in July 2020.
This book constitutes the thoroughly refereed proceedings of the 12th International Conference on Collaborative Computing: Networking, Applications, and Worksharing, CollaborateCom 2016, held in Beijing, China, in November 2016.
Das Buch aus der Chefsache-Reihe zeigt auf, welche Bedeutung und Auswirkungen die digitale Transformation auf unser persönliches, gesellschaftliches und berufliches Umfeld hat.
This book combines the three dimensions of technology, society and economy to explore the advent of today's cloud ecosystems as successors to older service ecosystems based on networks.
This book constitutes the proceedings of the 16th International Conference on Web and Internet Economics, WINE 2020, held in Beijing, China, in December 2020.
This book constitutes the thoroughly refereed post-conference proceedings of the 12th International Workshop on Radio Frequency Identification and IoT Security, RFIDSec 2016, held in Hong Kong, China, in November/December 2016.
This book constitutes the refereed proceedings of the Second International Conference on Digital Economy, ICDEc 2017, held in Sidi Bou Said, Tunisia, in May 2017.
This book constitutes revised selected papers from the 18th International Conference on Enterprise Information Systems, ICEIS 2016, held in Rome, Italy, in April 2016.
This book constitutes revised selected papers from the 12th International Conference on Web Information Systems and Technologies, WEBIST 2016, held in Rome, Italy, April 23-25, 2016, organized by the Institute for Systems and Technologies of Information, Control and Communication (INSTICC).
Dieser Band zeigt erstmals, wie Führungskräfte die notwendigen Kompetenzen entwickeln können, um im digitalen Wandel nicht nur bestehen, sondern diesen auch aktiv mitgestalten zu können.
Dieses Buch bietet einen strukturierten und praxisorientierten Überblick über Ansätze zur IT-basierten Entscheidungsunterstützung (Business Intelligence und Analytics, BIA).
This book constitutes the refereed proceedings of the 7th International Conference on E-Technologies, MCETECH 2017, held in Ottawa, ON, Canada, in May 2017.
This book constitutes the proceedings of the 23rd Ada-Europe International Conference on Reliable Software Technologies, Ada-Europe 2018, held in Lisbon, Portugal, in June 2018.
This book constitutes the refereed proceedings of the 14th International Conference on Economics of Grids, Clouds, Systems, and Services, GECON 2017, held in Biarritz, France, in September 2017.
