This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption).
Set up your first channel and effectively expand your outreach and customer base with Mailchimp to deliver scalable business outcomesPurchase of the print or Kindle book includes a free PDF eBookKey FeaturesLearn audience management strategies to make informed decisions for your marketing channelsEmploy practical use cases for your custom business needs to implement basic and pro Mailchimp featuresCustomize Mailchimp using powerful integrations to deliver top-notch user experienceBook DescriptionAre you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business?
This easy-to-use guide covers the history, development, and current workings of cryptocurrencies and the underground economy, both in the United States and around the world.
The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences.
Scott Brandley and Garrett Pierson share their top strategies to making more money and building Trust online in this content-packed book for online entrepreneurs.
This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes.
This book gives business decision makers and students a clear overview of the history, current applications, and future potential of distributed ledgers and cryptocurrency.
This book is a collective project from three authors who have worked with nonprofits in developing and managing effective social media marketing tactics.
How Strategy Works in an Interconnected, Automated WorldLeaders already know that the classic approach to strategy--analyze, plan, execute--is losing relevance.
A data-driven way to make smarter decisions every day: “One of the smartest conversion guys I know” (Perry Marshall, author of The Ultimate Guide to Google AdWords).
Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce-the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway.
In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.
Revolutionize Your Internet MarketingLeverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization.
A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORMOnline marketing has evolved far beyond just websites and banner ads.
Introducing a Powerful New Business Model for Today's ITBlogger, speaker, software executive, and bestselling author Jill Dyche has been thinking about leadership a lot lately.
Engage Customers Around the World with Cross-Regional Content MarketingTechnology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content.
Run a Profitable Google AdWords CampaignReach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide.
Skip the line at the front door and unlock privileged access to top influencers and decision makersBarriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame.
The New York Times and USA Today bestseller-updated to bring you up to speed on the latest social media sites, features, and strategiesFrom one of the world's leading figures in social media marketing, networking, and business applications comes the heavily revised and updated edition of the Likeable Social Media.
This book constitutes the refereed proceedings of the 4th International Conference on Digital Economy, ICDEc 2019, held in Beirut, Lebanon, in April 2019.
Computer-based infectious disease surveillance systems are capable of real-time or near real-time detection of serious illnesses and potential bioterrorism agent exposures and represent a major step forward in disease surveillance.
This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge results that influence the current and future design of tourist destinations.
While change in the aviation sector is hardly a new phenomenon, going forward the rate of change will accelerate due to the emergence, convergence, and intersection of powerful internal and external forces.
This book addresses several important aspects of complex automated negotiations and introduces a number of modern approaches for facilitating agents to conduct complex negotiations.
