From the "e;godfather of content marketing"e;-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world.
Revealing the limitations of human decision-making, this book explores how Artificial Intelligence (AI) can be used to optimize decisions for improved business outcomes and efficiency, as well as looking ahead to the significant contributions Decision Intelligence (DI) can make to society and the ethical challenges it may raise.
Revealing the limitations of human decision-making, this book explores how Artificial Intelligence (AI) can be used to optimize decisions for improved business outcomes and efficiency, as well as looking ahead to the significant contributions Decision Intelligence (DI) can make to society and the ethical challenges it may raise.
INSTANT NEW YORK TIMES BESTSELLER *; Financial Times Best Book of the Year The ';compulsively readable narrative of beauty, business, privilege, and mogul-dom' (The New York Times) that revealsfor the first timeexactly wat happened at Glossier, one of America's hottest and most consequential startups, and dives deep into the enigmatic, visionary woman responsible for it all.
This invaluable resource examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge.
With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results.
En los últimos años se ha desarrollado un creciente movimiento económico impulsado por el auge del comercio electrónico y la utilización de las nuevas tecnologías, basado en la realización de transacciones económicas a través de plataformas virtuales y aplicaciones para dispositivos inteligentes (apps).
This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption).
Set up your first channel and effectively expand your outreach and customer base with Mailchimp to deliver scalable business outcomesPurchase of the print or Kindle book includes a free PDF eBookKey FeaturesLearn audience management strategies to make informed decisions for your marketing channelsEmploy practical use cases for your custom business needs to implement basic and pro Mailchimp featuresCustomize Mailchimp using powerful integrations to deliver top-notch user experienceBook DescriptionAre you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business?
This easy-to-use guide covers the history, development, and current workings of cryptocurrencies and the underground economy, both in the United States and around the world.
The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences.
Scott Brandley and Garrett Pierson share their top strategies to making more money and building Trust online in this content-packed book for online entrepreneurs.
This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes.
This book gives business decision makers and students a clear overview of the history, current applications, and future potential of distributed ledgers and cryptocurrency.
This book is a collective project from three authors who have worked with nonprofits in developing and managing effective social media marketing tactics.
How Strategy Works in an Interconnected, Automated WorldLeaders already know that the classic approach to strategy--analyze, plan, execute--is losing relevance.
A data-driven way to make smarter decisions every day: “One of the smartest conversion guys I know” (Perry Marshall, author of The Ultimate Guide to Google AdWords).
Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce-the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway.
In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.
Revolutionize Your Internet MarketingLeverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization.
A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORMOnline marketing has evolved far beyond just websites and banner ads.
