Vivimos en un entorno cambiante en el que las empresas y proveedores de servicios tienen que adaptarse a un ritmo vertiginoso a los nuevos entornos de comunicación y canales de distribución y venta.
This book presents select contributions of the International Scientific-Practical Conference 2021 (ISCP 2021) organized by East European University (Georgia) and Fresenius University of Applied Sciences (Germany).
Dieses essential betrachtet die Erfolgsfaktoren von Plattform-Geschäftsmodellen am Beispiel der international erfolgreichen Livestreaming-Plattform Twitch.
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.
With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results.
This volume explores the temporal structures and dynamics at stake in contemporary management and organization in relation to technology, power and politics.
This easy-to-use guide covers the history, development, and current workings of cryptocurrencies and the underground economy, both in the United States and around the world.
This important reference work is an extensive resource for students who want to investigate the world of cybercrime or for those seeking further knowledge of specific attacks both domestically and internationally.
This monograph provides a comprehensive and rigorous exposition of the basic concepts and most important modern research results concerning blockchain and its applications.
Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic.
This book features a selection of best papers from 13 workshops held at the International Conference on Autonomous Agents and Multiagent Systems, AAMAS 2017, held in Sao Paulo, Brazil, in May 2017.
Responding to the escalating demands placed on organizations and enterprises as they navigate the intricacies of cloud economics, this book offers pragmatic insights for establishing a sturdy foundation for cloud cost management.
This book constitutes the refereed proceedings of the 8th International Conference on Electronic Government and the Information Systems Perspective, EGOVIS 2019, held in Linz, Austria, in August 2019.
This book constitutes the refereed proceedings of the 19th International Conference on Innovations for Community Services, I4CS 2019, held in Wolfsburg, Germany, in June 2019.
This book constitutes revised proceedings of the 17th International Conference on E-Commerce and Web Technologies, EC-Web 2016, held in Porto, Portugal, in September 2016, in conjunction with DEXA.
Dieses Buch dokumentiert und analysiert die marktorientierte Unternehmensführung in der Games-Branche sowie die damit einhergehenden Managementprozesse.
This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship.
Dieses Lehrbuch erörtert zunächst die Grundlagen elektronischer Geschäftsmodelle und Märkte und analysiert darauf aufbauend gezielt E-Business-Prozesse.
This volume constitutes the refereed proceedings of the 19th International Conference on Business Process Management, BPM 2021, held in Rome, Italy, in September 2021.
This book constitutes the thoroughly refereed proceedings of the Second International Conference on Context-Aware Systems and Applications, ICCASA 2013, held in Phu Quoc Island, Vietnam in November 2013.
