This book constitutes the refereed proceedings of the 14th World Congress on Services, SERVICES 2018, held as part of the Services Conference Federation, SCF 2018, in Seattle, USA, in June 2018.
Manage all your social media marketing efforts with repeatable, improvable processes Winner of a 2013 Small Business Book Award for Social Media In studying social media we must also embrace social sciences.
This volume contains 9 thoroughly refereed and revised papers detailing recent advances in research on designing trading agents and mechanisms for agent-mediated e-commerce.
This actionable and lively guide helps aspiring entrepreneurs to acquire a designer's mindset to transform ideas into successful products, and designers and technologists to identify entrepeneurial opportunities through a unique mix of product and business development toolkits.
Dieses Lehrbuch enthält Fallstudien von GründerInnen aus ganz Deutschland, aus verschiedenen Branchen mit unterschiedlichen Lebensläufen und Hintergründen.
Digital Enterprise Challenges comprises the proceedings of the Eleventh International PROLAMAT conference, which was sponsored by the International Federation for Information Processing (IFIP) and held in Budapest, Hungary in November 2001.
A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool.
This book constitutes the proceedings of the 14th European Symposium on Research in Computer Security, ESORICS 2009, held in Saint-Malo, France, in September 2009.
This book constitutes the refereed proceedings of the 6th International Conference on HCI in Mobility, Transport, and Automotive Systems, MobiTAS 2024, held as part of the 26th HCI International Conference, HCII 2024, which took place in Washington, DC, USA, during June 29-July 4, 2024.
This book constitutes revised selected papers from the 13th International Conference on Web Information Systems and Technologies, WEBIST 2017, held in Porto, Portugal, in April 2017.
In this comprehensive guide to creating an e-commerce Web site using PHP and MySQL, renowned author Larry Ullman walks you through every step-designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order-always with security and best practices emphasized along the way.
In seiner Masterarbeit befasst sich Martin Egeli mit der digitalen Transformation von Unternehmen durch Mobile Informationstechnik (IT) und identifiziert in den vier Ebenen Strategie, Prozesse, Systeme und Kultur zehn zentrale Erfolgsfaktoren für Mobile Business.
This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition.
This book constitutes revised selected papers from the 15th International Conference on Informatics in Economy, IE 2016, held in Cluj-Napoca, Romania, in June 2016.
Dieses Buch stellt neue Geschäftsmodelle und Methoden vor, mit denen Dienstleistungsinnovationen durch den Einsatz digitaler Technologien erfolgreich umgesetzt werden.
Revealing the limitations of human decision-making, this book explores how Artificial Intelligence (AI) can be used to optimize decisions for improved business outcomes and efficiency, as well as looking ahead to the significant contributions Decision Intelligence (DI) can make to society and the ethical challenges it may raise.
This book constitutes the thoroughly refereed conference proceedings of the 9th International Conference on Web and Internet Economics, WINE 2013, held in Cambridge, MA, USA, in December 2013.
The Dictionary of e-business: * Now includes extended coverage of wireless and mobile terms * Is authored by an expert in the field * Presents more than 350 new entries on Java, XML, Customer Relationship Management, mCommerce and more technical language of eBusiness (e.
This book provides an extensive, up-to-date overview of the ways in which information and communication technologies (ICTs) can be used to develop tourism and hospitality.
A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses.