In the world of internet, wide adoption of computing devices dramatically reduces storage costs with easy access to huge amount of data, thus posing benefits and challenges to e-business amongst organizations.
This book integrates the basic theories (GST and Parson's AGIL framework), applying them to the components of social systems, state-run and business firms.
This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce.
Trading floors in the 60s and 70s involved hundreds of people shouting bids and offers in multi-coloured jackets standing next to each other in different pits, gesticulating with their hands.
This book systematically reviews world Internet development over the past 50 years, and comprehensively discusses the great contributions it has made to economic and social advances.
This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management.
This book gives an in-depth research on digital business environment as well as its indicators analysis by means of collecting huge data and cases in China.
This book systematically introduces the data governance and digital transformation at Huawei, from the perspectives of technology, process, management, and so on.
Digital Gold: Mastering E-Commerce Strategies for Maximum Business Success is the ultimate guide to building and growing a successful e-commerce business.
Das Buch über Marketing & Vertrieb, das Verkaufserfolg neu definiert: Entdecke die neuesten Methoden und Strategien im Verkauf und Vertrieb, inklusive den Geheimnissen und Tricks rund um das Thema Verkaufen.
Vivimos en un entorno cambiante en el que las empresas y proveedores de servicios tienen que adaptarse a un ritmo vertiginoso a los nuevos entornos de comunicación y canales de distribución y venta.
This book presents select contributions of the International Scientific-Practical Conference 2021 (ISCP 2021) organized by East European University (Georgia) and Fresenius University of Applied Sciences (Germany).
Dieses essential betrachtet die Erfolgsfaktoren von Plattform-Geschäftsmodellen am Beispiel der international erfolgreichen Livestreaming-Plattform Twitch.
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.
With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results.
This volume explores the temporal structures and dynamics at stake in contemporary management and organization in relation to technology, power and politics.
This easy-to-use guide covers the history, development, and current workings of cryptocurrencies and the underground economy, both in the United States and around the world.
This important reference work is an extensive resource for students who want to investigate the world of cybercrime or for those seeking further knowledge of specific attacks both domestically and internationally.
This monograph provides a comprehensive and rigorous exposition of the basic concepts and most important modern research results concerning blockchain and its applications.
Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic.
