This book constitutes revised selected papers from the 17th and 18th International Workshop on Agent-Mediated Electronic Commerce, AMEC TADA 2015 and 2016, which took place in Istanbul, Turkey, in May 2015, and in New York City, USA, in July 2016.
In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube ("e;Emerging Business Online"e;) approach: a comprehensive, applications-oriented method that covers every stage of the marketing process.
Dieses Buch bietet einen strukturierten und praxisorientierten Überblick über Ansätze zur IT-basierten Entscheidungsunterstützung (Business Intelligence und Analytics, BIA).
This book constitutes the proceedings of the 16th International Conference on Business Process Management, BPM 2018, held in Sydney, Australia, in September 2018.
This book constitutes the refereed proceedings of the 31st International Conference on Advanced Information Systems Engineering, CAiSE 2019, held in Rome, Italy, in June 2019.
This book constitutes the revised proceedings of the 16th International Conference on Electronic Commerce and Web Technologies (EC-Web) held in Valencia, Spain, in September 2015.
This book constitutes the refereed conference proceedings of the 18th Australasian Conference on Information Security and Privacy, ACISP 2013, held in Brisbane, Australia, in July 2013.
Entrepreneurs in record numbers are setting up shop on eBay, according to a recent survey conducted for eBay by ACNielsen Media Research International.
This 2-volume set constitutes the refereed proceedings of the 4th International Conference on HCI in Business, Government and Organizations, HCIBGO 2017, held as part of the 19 International Conference on Human-Computer Interaction , HCII 2017, which took place in Vancouver, Canada, in July 2017.
In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation.
This two-volume set LNCS 12212 and 12213 constitutes the refereed proceedings of the Second International Conference on HCI in Mobility, Transport, and Automotive Systems, MobiTAS 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in Copenhagen, Denmark, in July, 2020.
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel.
This book constitutes the refereed proceedings of the 6th InternationalJoint Conference on e-Business and Telecommunications, ICETE 2009, heldin Milan, Italy, in July 2009.
This two-volume set LNCS 13315 and 13316 constitutes the refereed proceedings of the 14th International Conference on Social Computing and Social Media, SCSM 2022, held as part of the 24rd International Conference, HCI International 2022, which took place in June-July 2022.
Big Data analytics and machine learning are being adopted in a range of industries - but how can these technologies be utilised and what can they offer to the tourism industry?
This book contains the thoroughly refereed and revised best papers from the 9th International Conference on Web Information Systems and Technologies, WEBIST 2013, held in Aachen, Germany, in May 2013, organized by the Institute for Systems and Technologies of Information, Control and Communication (INSTICC), and co-organized by the RWTH Aachen University.
Durch technische Neuerungen wie Internet-of-Things, Machine Learning und Künstliche Intelligenz verändert sich das Marktumfeld für Unternehmen schnell und ständig.
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry.
This volume LNCS 12204 constitutes the refereed proceedings of the 7th International Conference on Business, Government, and Organizations, HCIBGO 2020, which was held in July 2020 as part of HCI International 2020 in Copenhagen, Denmark.
The brilliant and daringly original (The New York Times) critique of digital networks from the David Foster Wallace of tech (London Evening Standard)asserting that to fix our economy, we must fix our information economy.
"e;Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media.
This book constitutes the proceedings of the 6th International Symposium on Algorithmic Game Theory, SAGT 2013, held in Aachen, Germany, in October 2013.
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world.
This book constitutes the refereed proceedings of the 13th International Conference on Detection of Intrusions and Malware, and Vulnerability Assessment, DIMVA 2016, held in San Sebastian, Spain, in July 2016.
"e;Gamers at Work is a critical resource for new and experienced business leaders—for anyone who feels unprepared for the demanding and seemingly insurmountable trials ahead of them.
In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did.
This book explores the latest developments in the field of smart tourism, focusing in particular on the important cultural and sustainability synergies that have emerged during the digital era.
Die Beiträge aus unterschiedlichen Unternehmen bieten eine fundierte Darstellung zum Einfluss sozialer Medien (Facebook, Twitter, LinkedIn, Xing, etc) auf die Kommunikation und Aussendarstellung von Unternehmen sowie auf interne Prozesse.