Dare to dreamCreating a website and digitizing processes may have seemed cutting edge at one time; but technologies have continued to advance, and retailers must keep up.
This handbook maps and analyzes cross-sector (public-corporate-social-community-faith) governance theories, models, and practices as they are evolving in a digital world.
The Marketing Stuffis the companion book for The Write Stuff: A Journey into Writing Your Book and takes authors on the part of the journey that some find challenging.
This book is a collective project from three authors who have worked with nonprofits in developing and managing effective social media marketing tactics.
In this book, readers will find the inspiration needed to expand social media presence and add an appealing new dimension to branding and marketing efforts.
Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups.
This book gives business decision makers and students a clear overview of the history, current applications, and future potential of distributed ledgers and cryptocurrency.
Manage all your social media marketing efforts with repeatable, improvable processes Winner of a 2013 Small Business Book Award for Social Media In studying social media we must also embrace social sciences.
This book introduces options and how they work-to those who are ready to learn how they work, as well as emphasizes the application of time-tested option trading rules.
The book intends to provide a high level overview of cryptocurrencies to a new enthusiast by using layman language and limiting many of the technical aspects, providing a very condensed version of this vast development of digital currencies.
The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms.
The second edition of Think #Digital First is an updated, and revised version of the original ';Marketing Book Of The Year Finalist'; Think #Digital First.
The author has been a Prime Ministerial Adviser and has held senior national and local appointments, including being a member of the National Care Standards Commission and Chairman of the Patients' Association.
Global competition, shorter product lifecycles and increasingly demanding customers are creating significant pressures for the creation of innovative organizations.
Despite being one of the most mature online marketing technologies available to today's small and medium-sized business marketer, email marketing continues to pack a punch way beyond its weight or cost.
This book outlines and analyses the legislative activity of the Union in an area which is currently experiencing exponential growth in terms of both commercial activity and legal significance.
Producers and Consumers in EU E-Commerce Law argues that the European Union is failing adequately to protect consumers' critical interests in the area of e-commerce.
This collection of essays by well known specialists in e-commerce and Internet law, drawn from both academe and practice, analyses recent crucial legislation which has created, for the first time, a legal regime governing European electronic commerce.
When relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effectiveness.
Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company.
Develop a deeper understanding of what's under the hood of blockchain with this technical reference guide on one of the most disruptive modern technologiesKey FeaturesUpdated with four new chapters on consensus algorithms, Ethereum 2.
