A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship.
This two-volume set LNCS 6771 and 6772 constitutes the refereed proceedings of the Symposium on Human Interface 2011, held in Orlando, FL, USA in July 2011 in the framework of the 14th International Conference on Human-Computer Interaction, HCII 2011 with 10 other thematically similar conferences.
In diesem Buch stellt Stefan Kehl erstmals ein ganzheitliches Konzept zur technischen Unterstützung durchgängiger Produktentwicklungsprozesse unter Berücksichtigung der Wiederverwendung und transparenten Änderbarkeit von Produktbestandteilen in unternehmensübergreifenden Kollaborationsverbünden vor.
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement.
This book objectively presents the achievements, status quo, and trends of China's Internet development in 2022, systematically summarizes the major experiences of China's Internet development, and deeply analyses the strategic planning, policies and measures, and development achievements, level and trends in China in terms of eight aspects, i.
A how-to resource for incorporating social media into training Whether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training.
More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan.
There is no area of business that is more dramatically affected by the explosion of web-based services delivered to computers, PDAs and mobile phones than the film and television industries.
Knowledge Management and Data Mining in Biomedicine covers the basic foundations of the area while extending the foundational material to include the recent leading-edge research in the field.
This proceedings, HCI-CPT 2024, constitutes the refereed proceedings of the 6th International Conference on Cybersecurity, Privacy and Trust, held as Part of the 26th International Conference, HCI International 2024, which took place from June 29 - July 4, 2024 in Washington DC, USA.
This volume is a collection of selected papers using the framework of inframarginal analysis of the division of labour held at Monash University on 6-7 July 2001.
The most comprehensive coverage of search engine optimization In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay whose search engine consultancy predates Google shares everything you need to know about SEO.
In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly.
This volume contains the technical papers presented in the workshops, which took place at the 6th European Conference on Service-Oriented and Cloud Computing, ESOCC 2017, held in Oslo, Norway, September 2017: First International Workshop on Business Process Management in the Cloud, BPM@Cloud 2017; Third International Workshop on Cloud Adoption and Migration, CloudWays 2017.
6 strategic principles for reinventing your products, your services-and your company's futureThe digital age has completely transformed business and marketing has not kept up.
The three-volume book set LNAI 14734, 14735, and 14736 constitutes the refereed proceedings of 5th International Conference on Artificial Intelligence in HCI, AI-HCI 2024, held as part of the 26th International Conference, HCI International 2024, which took place in Washington, DC, USA, during June 29-July 4, 2024.
The three-volume set CCIS 1419, CCIS 1420, and CCIS 1421 contains the extended abstracts of the posters presented during the 23rd International Conference on Human-Computer Interaction, HCII 2021, which was held virtually in July 2021.
This book brings together original, peer-reviewed research papers from the 2024 10th International Conference on E-Business and Applications, held in Singapore from February 26 to 28, 2024.
This book constitutes the refereed proceedings of the 16th International Conference on Principles and Practice of Multi-Agent Systems, PRIMA 2013, held in Dunedin, New Zealand, in December 2013.
This book constitutes the refereed proceedings of the 5th International Conference on HCI in Business, Government and Organizations, HCIBGO 2018, held as part of the 20th International Conference on Human-Computer Interaction, HCII 2018, in Las Vegas, NV, USA.
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.
Give customers, clients, and coworkers easier access to your organization's information and servicesThe e-business environment is a tangle of disconnected and often incompatible data sources and applications.
Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start.
This book constitutes the refereed proceedings of the 7th International Conference on Provable Security, ProvSec 2013, held in Melaka, Malaysia, in October 2013.
In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.