The advent of the era of "e;e-Service,"e; the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium.
With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.
With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.
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Drive revenue and grow your business by using the powerful concept of scarcityScarcity isn't just one of the key principles of influence, it's arguably the most powerful invoking the kind of primal instincts that were essential to our ancestors' survival.
Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce-the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway.
From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.
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From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she s been helping companies create new product categories ever since.
An industry insider reveals the next generation of marketing-and provides the insight you need to use it to beat the competitionOne of the hottest forms of advertising, native advertising is an extremely effective way to reach customers.
Model your company's future on the success of tech's quiet giantBusinessWeek once listed Chinese tech firm Huawei as one of the ten most influential companies on the planet, and Time placed its founder Ren Zhengfei in the top 100 most influential men in the world.
How one small tech company got smart about social media and became "e;China's new smartphone king"e; (CNN)In this exclusive inside look at the phenomenal rise of Xiaomi the new smartphone company that s giving Apple a run for their money cofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R&D innovations, and user-driven excitement that turned a small tech start-up into a world-class player.
The amazing e-commerce success story that provides a powerful new growth model for small business start-ups and grassroots entrepreneursOne of the world s fastest growing Internet companies, Alibaba and its founder Jack Ma have inspired a generation of young Chinese not just as a road map to riches, but as a lesson in entrepreneurial individualism.
From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she s been helping companies create new product categories ever since.
THE WILD INSIDE STORY OF CRYPTO'S GET-RICH-QUICK UNDERBELLYNat Eliason had six months to make as much money as possible before his first child was born.
This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories.