E-commerce: business aspects

The introduction to market design discusses the theory and empirical results relevant for the design of multi-object auctions and matching.

The amazing e-commerce success story that provides a powerful new growth model for small business start-ups and grassroots entrepreneursOne of the world s fastest growing Internet companies, Alibaba and its founder Jack Ma have inspired a generation of young Chinese not just as a road map to riches, but as a lesson in entrepreneurial individualism.

Leading experts from common law jurisdictions examine defamation and privacy, two major and interrelated issues for law and media.

Leading experts from common law jurisdictions examine defamation and privacy, two major and interrelated issues for law and media.

Using a game-theoretic framework, this unified, comprehensive treatment of contest design in economics and computer science focuses on online applications.

Using a game-theoretic framework, this unified, comprehensive treatment of contest design in economics and computer science focuses on online applications.

Social Media and Electronic Commerce Law investigates the challenges facing legal practitioners and commercial parties in this dynamic field.

Social Media and Electronic Commerce Law investigates the challenges facing legal practitioners and commercial parties in this dynamic field.

This book outlines social and moral guidelines to combat violent, hateful, and illegal activity on the Internet.

This book analyses the role of businesses in regulating and influencing the exercise of free speech on the internet.

This book outlines social and moral guidelines to combat violent, hateful, and illegal activity on the Internet.

This book analyses the role of businesses in regulating and influencing the exercise of free speech on the internet.

Emerging technologies are having a profound impact upon individuals and organisations.

The advent of the era of "e;e-Service,"e; the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium.

The advent of the era of "e;e-Service,"e; the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium.

For courses in e-commerce.

How to make change happen in business.

With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.

With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.

We're bombarded with messages every day, but no one tells you how to improve these vital email skills.

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

If you want to grow your business, how do you get the word out about your product or service?

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For undergraduate and graduate electronic commerce courses.

Drive revenue and grow your business by using the powerful concept of scarcityScarcity isn't just one of the key principles of influence, it's arguably the most powerful invoking the kind of primal instincts that were essential to our ancestors' survival.

"e;Reading this book is like having Jeff Bezos advise me.

Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change.

Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce-the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway.

From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.

From a TechCrunch founder and award-winning strategist comes the most comprehensive guide to the newest fundraising options for today's entrepreneurs.

From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she s been helping companies create new product categories ever since.

Killing your current marketing structure may be the only way to save it!

An industry insider reveals the next generation of marketing-and provides the insight you need to use it to beat the competitionOne of the hottest forms of advertising, native advertising is an extremely effective way to reach customers.

Model your company's future on the success of tech's quiet giantBusinessWeek once listed Chinese tech firm Huawei as one of the ten most influential companies on the planet, and Time placed its founder Ren Zhengfei in the top 100 most influential men in the world.

How one small tech company got smart about social media and became "e;China's new smartphone king"e; (CNN)In this exclusive inside look at the phenomenal rise of Xiaomi the new smartphone company that s giving Apple a run for their money cofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R&D innovations, and user-driven excitement that turned a small tech start-up into a world-class player.

The amazing e-commerce success story that provides a powerful new growth model for small business start-ups and grassroots entrepreneursOne of the world s fastest growing Internet companies, Alibaba and its founder Jack Ma have inspired a generation of young Chinese not just as a road map to riches, but as a lesson in entrepreneurial individualism.

"e;Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business.

This book answers how openness became the defining principle of the information age, examining the history of information networks.

From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.

This book answers how openness became the defining principle of the information age, examining the history of information networks.

What rights to privacy do we have on the internet, and how can we make them real?