From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she s been helping companies create new product categories ever since.
THE WILD INSIDE STORY OF CRYPTO'S GET-RICH-QUICK UNDERBELLYNat Eliason had six months to make as much money as possible before his first child was born.
This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories.
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis.
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications.
Craft and the Creative Economy examines the place of craft and making in the contemporary cultural economy, with a distinctive focus on the ways in which this creative sector is growing exponentially as a result of online shopfronts and home-based micro-enterprise, 'mumpreneurialism' and downshifting, and renewed demand for the handmade.
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them.
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them.
The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company.
Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value.
This book contributes new insights into the organization of free/open source (F/OS) software communities by examining the links between learning, division of labour and commercialization, demonstrating the need for a synthesis of work on both community organization and cooperation to understand F/OS community dynamics.
This book contributes new insights into the organization of free/open source (F/OS) software communities by examining the links between learning, division of labour and commercialization, demonstrating the need for a synthesis of work on both community organization and cooperation to understand F/OS community dynamics.
e-Business - business collaborations enabled through information and communication technologies - is an essential activity for any business organization and constitutes a significant and growing sector.
e-Business - business collaborations enabled through information and communication technologies - is an essential activity for any business organization and constitutes a significant and growing sector.
This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services.
This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services.
'Delivering Business Value from IT' is focused on the evaluation issue in IT and how IT evaluation can proceed across the life-cycle of any IT investment and be linked positively to improving business performance.
'Delivering Business Value from IT' is focused on the evaluation issue in IT and how IT evaluation can proceed across the life-cycle of any IT investment and be linked positively to improving business performance.
Implementing e-business requires a dynamic approach that can respond to changes in technology, management direction, customer and supplier behavior, and competition.
Implementing e-business requires a dynamic approach that can respond to changes in technology, management direction, customer and supplier behavior, and competition.
'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century.
'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century.
'E-business Implementation' is written as a complete guide to successful e-business delivery, from both a project management and a detailed technological perspective.
'E-business Implementation' is written as a complete guide to successful e-business delivery, from both a project management and a detailed technological perspective.
'e-Business Strategies for Virtual Organizations' enables IT managers and directors to develop and implement IT strategies and infrastructures for new models of doing business based on the Internet.
'e-Business Strategies for Virtual Organizations' enables IT managers and directors to develop and implement IT strategies and infrastructures for new models of doing business based on the Internet.
E-commerce and V-business examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce and virtual organization.
