Leverage the power of the world's largest professional network for all your business purposesMaximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn.
Learn the Secrets to Succeeding in Global TradeWholesale 101 provides the tools and insight you need to launch a successful business by combining various platforms B2B sites, trade shows, trading companies, and others--into a powerful product sourcing strategy.
Wall Street Journal BestsellerMake Your Mark in the World with the Five Success Principles of the World-Changing Social Media SiteIf Facebook were a country, it would be the third largest in the world.
The companion volume to The Trading Book--practical, hands-on exercises that make trading decisions easier than everFilled with activities, exercises, and expert advice, The Trading Book Course explains how to accurately identify market conditions before beginning to trade--which is the key to determining the best entry and exit points possible.
A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORMOnline marketing has evolved far beyond just websites and banner ads.
Dave Kerpen's follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenueLikeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth.
The First How-To Strategy Guide to Transmedia Storytelling Phillips s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia.
Manage all your social media marketing efforts with repeatable, improvable processes Winner of a 2013 Small Business Book Award for Social Media In studying social media we must also embrace social sciences.
A smart, back-to-the-basics approach for generating abnormally high returnsTurn the TV on and you ll hear a chorus of voices telling you where, when, why, and how to invest your money.
GET READY FOR THE AGE OF SHOPPER MARKETINGConsumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand .
Align Strategy With Metrics Using Social Monitoring Best Practices Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.
This fully revised and updated edition of the bestselling Chief Data Officer's Playbook offers new insights into the role of the CDO and the data environment.
This fully revised and updated edition of the bestselling Chief Data Officer's Playbook offers new insights into the role of the CDO and the data environment.
The definitive, maximum-impact guide to using the transformative power of social media as the ultimate competitive advantage About the BookIn The Hyper-Social Company, Ed Moran of Deloitte and Francois Goissieaux of BeelineLabs identify how (and which) social media are fundamentally changing core business processes and the way businesses and customers interact.
How Strategy Works in an Interconnected, Automated WorldLeaders already know that the classic approach to strategy--analyze, plan, execute--is losing relevance.
