Whether you come to this book as an entrepreneurship student, a corporate manager, someone seeking regenerative social change, or a seasoned creator of new ventures, you already know that entrepreneurship is the primary engine of growth, innovation, and financial self-reliance.
From the inner sanctum of Silicon Valley and short-term capitalism comes the story of a VC who lived it, then left it and found a better way to build great companies.
Este último capítulo de la colección Liderazgo Comercial: La Clave en el Mundo de los Negociosse enfoca en elemprendedor, las características y habilidades que debería tener y un detallado análisis del Plan de Negocio del emprendimiento, los programas de marketing y ventas que debería llevar a cabo, la importancia de las alianzas estratégicas tanto dentro como en su contexto de la startup y la comunicación promocional y publicitaria que haga conocer al emprendimiento.
In an era where global business in continuously buffeted by unprecedented challenges and transformations, this timely volume presents a critical examination of the dynamics reshaping the landscape of international business.
In an era where global business in continuously buffeted by unprecedented challenges and transformations, this timely volume presents a critical examination of the dynamics reshaping the landscape of international business.
