This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.
Global economic growth, recently fuelled by Asia's emerging economies, has greatly accelerated the accumulation of greenhouse gases in the atmosphere and boosted demand for scarce natural resources, including energy, food and mineral raw materials.
Global economic growth, recently fuelled by Asia's emerging economies, has greatly accelerated the accumulation of greenhouse gases in the atmosphere and boosted demand for scarce natural resources, including energy, food and mineral raw materials.
In the post-liberalization period, India has slowly but steadily tried to foster innovation to improve competitive efficiency of Indian manufacturing and thus boost global competitiveness of the industrial sector.
In the post-liberalization period, India has slowly but steadily tried to foster innovation to improve competitive efficiency of Indian manufacturing and thus boost global competitiveness of the industrial sector.
Social Inclusion and Usability of Innovative ICT-enabled Services is a cutting-edge research book written for researchers, students, academics, technology experts, activists and policy makers.
Knowledge and Practice in Business and Organisations contributes to scholarly understanding of knowledge and practice, mapping the conceptual terrain, providing a critical review of debates in the field and setting out key theoretical perspectives.
Knowledge and Practice in Business and Organisations contributes to scholarly understanding of knowledge and practice, mapping the conceptual terrain, providing a critical review of debates in the field and setting out key theoretical perspectives.
From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry's first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue.
From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry's first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue.
Behind the steady stream of new products, technologies, systems and services in our modern societies there is prolonged and complicated battle around the role of users.
Behind the steady stream of new products, technologies, systems and services in our modern societies there is prolonged and complicated battle around the role of users.
This book introduces students to business process management, an approach that aims to align the organization's business processes with the demands of the marketplace.
This book introduces students to business process management, an approach that aims to align the organization's business processes with the demands of the marketplace.
The current financial and on-going ecological crises have taught us that without practical wisdom, business, organisations and leadership cannot be sustainable.
The current financial and on-going ecological crises have taught us that without practical wisdom, business, organisations and leadership cannot be sustainable.
Action Research for Professional Selling by Peter McDonnell and Jean McNiff is for people working, or hoping to work in sales, who wish to improve their capacity for selling, and who may be involved in providing or participating in a structured sales training programme.
Action Research for Professional Selling by Peter McDonnell and Jean McNiff is for people working, or hoping to work in sales, who wish to improve their capacity for selling, and who may be involved in providing or participating in a structured sales training programme.
In a period of change, consolidation and cut-backs as well as rapid technological developments, the business school library is often at the forefront of new initiatives and innovative approaches to delivering and managing information in the most responsive yet cost-effective manner possible.
In a period of change, consolidation and cut-backs as well as rapid technological developments, the business school library is often at the forefront of new initiatives and innovative approaches to delivering and managing information in the most responsive yet cost-effective manner possible.
This book provides an integrative Business Transformation Management Methodology, the BTMA2, with an emphasis on the balance between the rational aspects of transformation and the often underestimated emotional readiness of employees to absorb and accept transformation initiatives.
This book provides an integrative Business Transformation Management Methodology, the BTMA2, with an emphasis on the balance between the rational aspects of transformation and the often underestimated emotional readiness of employees to absorb and accept transformation initiatives.
