Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.
The third edition of Employee Relations is a practical guide to the principles and practice of fostering positive relationships with employees to develop their engagement and achieve business success.
Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices.
The updated third edition of Employment Law is a clear and practical guide to understanding the complex, important system that regulates the relationship between employers and employees in the UK.
Global consumption of raw materials currently goes beyond the earth's regenerative capacity, but the circular economy offers a more sustainable model which also provides new business opportunities.
Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey.
Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey.
Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.
In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales.
WINNER: CMI Management Book of the Year 2022SHORTLISTED: Business Book Awards 2022 - Diversity, Inclusion & Equality categoryGood intentions are not enough - real diversity is about change.
Understand and use the latest developments to make an impact on business strategy as well as create a fair, inclusive and progressive working environment with this fully revised second edition of Transformational HR.
WINNER: American Book Fest Best Book Awards 2025 - Business: Marketing & AdvertisingDISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Marketing & Public RelationsHow can marketers rebuild trust in a crowded, data-driven world?
DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - LeadershipFINALIST: American Book Fest Best Book Awards 2025 - Business: Management & LeadershipIs your HR function delivering measurable value and influencing strategic business decisions?
Global Marketing provides students with an understanding of how marketing works in today's globalized business landscape, covering key topics, theories and applications.
With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape.
DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - LeadershipFINALIST: American Book Fest Best Book Awards 2025 - Business: Management & LeadershipIs your HR function delivering measurable value and influencing strategic business decisions?
WINNER: Business Book Awards 2022 - Diversity, Inclusion & Equality CategorySHORTLISTED: getAbstract International Book Award 2022- Learning Impact CategoryAn organization's employees are its biggest competitive advantage.
Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices.
The third edition of Employee Relations is a practical guide to the principles and practice of fostering positive relationships with employees to develop their engagement and achieve business success.
In rapidly developing emergencies, it is vital for aid agencies to understand how to establish an agile supply chain that resists the chaos of a crisis and can cater to unknown needs.