Management of specific areas

Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey.

Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.

In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales.

WINNER: CMI Management Book of the Year 2022SHORTLISTED: Business Book Awards 2022 - Diversity, Inclusion & Equality categoryGood intentions are not enough - real diversity is about change.

Understand and use the latest developments to make an impact on business strategy as well as create a fair, inclusive and progressive working environment with this fully revised second edition of Transformational HR.

How can I develop an effective workplace learning culture to drive employee and business success?

How can senior leaders leverage internal communication to steer their organizations confidently through a crisis?

It is often said that it is impossible for an employer to fully comply with all of California's employment laws.

Is your workforce strategy ready to meet future business demands?

Is your workforce strategy ready to meet future business demands?

WINNER: American Book Fest Best Book Awards 2025 - Business: Marketing & AdvertisingDISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Marketing & Public RelationsHow can marketers rebuild trust in a crowded, data-driven world?

How can senior leaders leverage internal communication to steer their organizations confidently through a crisis?

DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - LeadershipFINALIST: American Book Fest Best Book Awards 2025 - Business: Management & LeadershipIs your HR function delivering measurable value and influencing strategic business decisions?

Global Marketing provides students with an understanding of how marketing works in today's globalized business landscape, covering key topics, theories and applications.

With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape.

DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - LeadershipFINALIST: American Book Fest Best Book Awards 2025 - Business: Management & LeadershipIs your HR function delivering measurable value and influencing strategic business decisions?

'The Age Rebellion is an important read that changes the way people think about their career over the long term.

WINNER: Business Book Awards 2022 - Diversity, Inclusion & Equality CategorySHORTLISTED: getAbstract International Book Award 2022- Learning Impact CategoryAn organization's employees are its biggest competitive advantage.

How can I develop a team if they're not in the same place?

How do you stay compliant, confident and current as an assessor in vocational training?

WINNER: 2023 American Marketing Association Foundation Leonard L.

SHORTLISTED: Business Book Awards 2023 - Start Up/Scale UpBuild your DTC brand by learning from the best.

What is the cost of employees today and what will this be in the future?

How can learning initiatives contribute to employee and organizational success?

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices.

The noise and transparency created by the internet makes it harder to recruit the right people.

The third edition of Employee Relations is a practical guide to the principles and practice of fostering positive relationships with employees to develop their engagement and achieve business success.

Optimizing staff performance is a key component of achieving outstanding business results.

In rapidly developing emergencies, it is vital for aid agencies to understand how to establish an agile supply chain that resists the chaos of a crisis and can cater to unknown needs.

Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.

Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales.

How can I develop an effective workplace learning culture to drive employee and business success?

Work has changed forever.

Understand and use the latest developments to make an impact on business strategy as well as create a fair, inclusive and progressive working environment with this fully revised second edition of Transformational HR.

How can I develop a team if they're not in the same place?

WINNER: Business Book Awards 2022 - Diversity, Inclusion & Equality CategorySHORTLISTED: getAbstract International Book Award 2022- Learning Impact CategoryAn organization's employees are its biggest competitive advantage.

How can I fairly reward and recognize employees and align this with team and organizational performance?

How can I create engagement strategies that will empower employees to succeed?

Blockchain is a transformative driver for change in all industries.

Effective supplier relationship management enables organizations to unlock value from their supply base and reap tangible benefits.

Is your security strategy keeping pace with innovation and business growth?

Is your security strategy keeping pace with innovation and business growth?

With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape.

Global Marketing provides students with an understanding of how marketing works in today's globalized business landscape, covering key topics, theories and applications.

The Essential Guide to Employee Engagement explores the concept and practice behind creating an engaged workforce and how this can contribute to organizational success.

The Essential Guide to Employee Engagement explores the concept and practice behind creating an engaged workforce and how this can contribute to organizational success.

WINNER: Business Book Awards 2018 - 'Selling The Dream' category (1st edition)In an increasingly competitive professional services sector, it is vital that firms have an effective tendering strategy.

FINALIST: Goody Business Book Awards: Leadership: Team BuildingOrganizations are most effective when the teams responsible for their success work together collectively and in a dynamic relationship with the rest of the company.