Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption.
Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable ';wow' events for the world's most demanding clients.
Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment.
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.
Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.
Written for HR professionals and all those responsible for talent acquisition, this evidence-based guide explains what candidate experience is, why it matters and how it impacts the bottom line.
Logistics and supply chain management is at the heart of almost every organization globally, as such, developing a well-rounded understanding of these areas has never been more important.
TRANSPORTATION: A SUPPLY CHAIN PERSPECTIVE, 9E equips you with a solid understanding of what is arguably the most critical and complex component of global supply chains.
Examine the latest practices, trends, and emerging developments as PRINCIPLES OF SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH, 5E guides you step-by-step through the management of all supply chain activity.
Packed with current examples from companies you know, CONTEMPORARY FINANCIAL MANAGEMENT, 14e, equips you with the knowledge and skills to enhance enterprise value, manage risk, and effectively manage cash flow.
By combining algebraic and graphical approaches with practical business and personal finance applications, FINANCIAL ALGEBRA, Second Edition, motivates high school students to explore algebraic thinking patterns and functions in a financial context.
As globally recognized arbitration experts, the authors of THE LABOR RELATIONS PROCESS bring nearly a century of combined experience with the labor movement, labor relations, and collective bargaining to this popular text.
The bestselling guide to leading effectively in an increasingly global business environment-updated to address radical changes in politics, society, economics, and technologyToday s geopolitical landscape has evolved dramatically, with major impacts on relationships among countries that do business together.
