Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgraduate students.
Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.
In rapidly developing emergencies, it is vital for aid agencies to understand how to establish an agile supply chain that resists the chaos of a crisis and can cater to unknown needs.
Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.
The third edition of Employee Relations is a practical guide to the principles and practice of fostering positive relationships with employees to develop their engagement and achieve business success.
Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices.
Encyclopaedic Dictionary of Management In ten volume, is a compilation of technical terms add expressions used in management literature and communications.
Encyclopaedic Dictionary of Management In ten volume, is a compilation of technical terms add expressions used in management literature and communications.
The updated third edition of Employment Law is a clear and practical guide to understanding the complex, important system that regulates the relationship between employers and employees in the UK.
Encyclopaedic Dictionary of Management In ten volume, is a compilation of technical terms add expressions used in management literature and communications.
Encyclopaedic Dictionary of Management In ten volume, is a compilation of technical terms add expressions used in management literature and communications.
This Encyclopaedia investigates the relation of total quality manage-ment (TQM) and just-in-time purchasing (JITP) with respect to firms performance, based on theories from operations management, organization theory, strategic management and marketing.
Global consumption of raw materials currently goes beyond the earth's regenerative capacity, but the circular economy offers a more sustainable model which also provides new business opportunities.
Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey.
Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey.
Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.
In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales.
WINNER: CMI Management Book of the Year 2022SHORTLISTED: Business Book Awards 2022 - Diversity, Inclusion & Equality categoryGood intentions are not enough - real diversity is about change.
Understand and use the latest developments to make an impact on business strategy as well as create a fair, inclusive and progressive working environment with this fully revised second edition of Transformational HR.
