Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.
Food and Beverage Management provides undergraduate tourism, hospitality and events mangement students with a comprehensive overview of food and beverage operations alongside broader trends, including technological innovations and sustainability goals.
WINNER: American Book Fest Best Book Awards 2025 - Business: Marketing & AdvertisingDISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Marketing & Public RelationsHow can marketers rebuild trust in a crowded, data-driven world?
DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - LeadershipFINALIST: American Book Fest Best Book Awards 2025 - Business: Management & LeadershipIs your HR function delivering measurable value and influencing strategic business decisions?
Global Marketing provides students with an understanding of how marketing works in today's globalized business landscape, covering key topics, theories and applications.
Pass your SHRM-SCP exam with confidence using the official SHRM study guide, written by SHRM exam developers and packed with real exam-style questions.
With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape.
DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - LeadershipFINALIST: American Book Fest Best Book Awards 2025 - Business: Management & LeadershipIs your HR function delivering measurable value and influencing strategic business decisions?
INSTANT SUNDAY TIMES BESTSELLER, MAY 2026'The Age Rebellion put words to something I have always felt but rarely heard said out loud: that the second half of life is not for winding down.
WINNER: Business Book Awards 2022 - Diversity, Inclusion & Equality CategorySHORTLISTED: getAbstract International Book Award 2022- Learning Impact CategoryAn organization's employees are its biggest competitive advantage.
This textbook brings together three important aspects of property investment - strategies for investment, markets and appraisal - and explains many difficult concepts in a readable and understandable way.
Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices.
The third edition of Employee Relations is a practical guide to the principles and practice of fostering positive relationships with employees to develop their engagement and achieve business success.
In rapidly developing emergencies, it is vital for aid agencies to understand how to establish an agile supply chain that resists the chaos of a crisis and can cater to unknown needs.
Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.
In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales.
Understand and use the latest developments to make an impact on business strategy as well as create a fair, inclusive and progressive working environment with this fully revised second edition of Transformational HR.
WINNER: Business Book Awards 2022 - Diversity, Inclusion & Equality CategorySHORTLISTED: getAbstract International Book Award 2022- Learning Impact CategoryAn organization's employees are its biggest competitive advantage.
The Tao of Strategy combines ancient wisdom from the Eastern world's great philosophers and lessons from modern-day business leaders to provide readers innovative approaches to unlock strategic breakthroughs for themselves and their organizations.
