With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape.
Global Marketing provides students with an understanding of how marketing works in today's globalized business landscape, covering key topics, theories and applications.
Creative Labour provides an insight into the unique employment issues affecting workers in film, television, theatre, arts, music, radio and new media.
Although administrators have many responsibilities, none is more critical to the school, student, and their personal success than the hiring, supervising, and evaluating teachers.
This core textbook, edited by five leading scholars of the subject, provides a comprehensive overview of the key topics, debates and themes in this increasingly important field.
The Essential Guide to Employee Engagement explores the concept and practice behind creating an engaged workforce and how this can contribute to organizational success.
The Essential Guide to Employee Engagement explores the concept and practice behind creating an engaged workforce and how this can contribute to organizational success.
Africa welcomes business investment and offers some of the world's highest returns and impactsAfrica has tremendous economic potential and offers rewarding opportunities for global businesses looking for new markets and long-term investments with favorable returns.
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.
Human Resource Management Study Games offers a variety of short games to help human resource practitioners and students study for human resource-related certifications and learn new aspects of human resource management.
Learn how managers have transformed their teams and companies into envied high-performance organizations in this guide to nurturing successful managers at your organization, informed by the author's 10-year study of applications of his High Performing Organization (HPO) Framework.
Covering everything from auditing and budgeting to contracts, revenue and expenditures, forecasting, and ethics in financial management, this book addresses the full spectrum of topics and skills needed by today's library managers.
The experience accumulated in the wake of more than two decades of sustained effort to promote growth and change in the low-income countries presents a rich field for scholarly inquiry and new insights into the development process.
In Ports in a Storm a team of Harvard Kennedy School scholars focus diverse conceptual lenses on a single high-stakes management task enhancing port security across the United States.
This book offers a novel, more efficient, and mutually beneficial approach to attracting, training, and working with short-term staff in ways that benefit all involved: the organization, the short-term staff, and library personnel in general.
President Barack Obama survived a tenuous economy and a toxic political environment to win re-election in 2012, but the bitter partisan divide in Washington survived as well.
The story of men who are hurting-and hurting America by their absenceMan Out describes the millions of men on the sidelines of life in the United States.
In Ports in a Storm a team of Harvard Kennedy School scholars focus diverse conceptual lenses on a single high-stakes management task enhancing port security across the United States.
This four-volume set provides updated empirical research and best practices for understanding and managing workplace diversity in the 21st century, including issues of gender, race, generation, disability, sexual orientation, national origin, and age.
President Barack Obama survived a tenuous economy and a toxic political environment to win re-election in 2012, but the bitter partisan divide in Washington survived as well.
Creating Effective Presentations: Staff Development with Impact presents a comprehensive approach to creating compelling, interactive staff development sessions.
This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends.
WINNER: Business Book Awards 2018 - 'Selling The Dream' category (1st edition)In an increasingly competitive professional services sector, it is vital that firms have an effective tendering strategy.
BY 2020, the global map of higher education will be completely redrawn, and by 2030, China is expected to emerge as the world's largest source of brainpower.
Helping to create inclusive work environments for non-binary people, this book builds knowledge of non-binary identities and provides practical solutions to many of the basic workplace problems this group face.
In today's chaotic health reform environment, it is especially important for non-financial health care managers to have a practical guide to the tools and concepts they need to manage their human, supply, and equipment resources.
A team of interdisciplinary experts provides an up-to-date review of current theories, empirical research, and management strategies that will help organizations address workplace bullying through both prevention and intervention.
This analytical volume looks at emerging fiscal trends and introduces the tools for effective financial management to American business professionals in the public, private, and nonprofit sectors.
Insights from professionals in the fields of organizational development and diversity provide practical tools to help employees and managers-regardless of race or gender-collaborate in reaching their workplace potential.
This timely guide explains how businesses can effectively integrate and coordinate career and succession planning programs to meet the personnel demands of the future.
This indispensable resource explains principles of financial planning and financial psychology to help teens and young adults make good financial decisions now and achieve their financial goals.
The only way for HR professionals to ensure sustainable top performance from their workforce is by taking a people-focused approach to their employees.
While technology and geopolitical forces change the face of business today, the patterns and challenges of organizing humans to work together across organization, culture, language and time zone boundaries remain.
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand.
Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.
Effective performance management is at the heart of organizational success, delivering able and motivated employees who are aligned to an organization's values and goals.
