In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand.
Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.
A supply chain is the process of all parties involved in fulfilling a customer request, while a value chain is a set of interrelated activities a company uses to create value and a competitive advantage.
FINALIST: Business Book Awards 2020 - HR & Management CategoryIn order to achieve sustainable competitive advantage, businesses need to unlock the skills, talent and capabilities of their people, both individually and collectively.
Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.
The Coach's Coach combines the vast experience of the author with that of three successful sports people: Mike Brearley, Adrian Moorhouse, and Brendan Venter.
Engaged employees are more productive, motivated and resilient, yet gaining financial support to develop engagement is harder than ever as budgets are being squeezed and everyone is being asked to do more with less.
Using e-business technologies to manage supply chains increases the efficiency and performance of logistics, production, distribution and other related activities.
The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease.
Contract management is a key management skill, yet it is underplayed in most organizations, which usually default to project management skills as a proxy for contract management skills.
In a world of political and economic uncertainty where stress and unhappiness are on the rise, improving employee wellbeing has never been more important.
A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning.
The role of a contracting professional begins well before the award of a contract and doesn't end until the benefits of the acquisition have been realised, long after the deliverables arrive in a box on a loading dock.
With a growing demand for psychometric testing in the coaching profession, coaches and practitioners alike need to understand the psychology underpinning the tests as well as how to select and apply them effectively.
The training and development needs of any workforce vary dramatically between the generations and levels even so far as the style of communication needed to be effective.
Strength-based Lean Six Sigma is a new way of approaching process improvement that combines the best practices of two established methodologies to generate a new approach in order to help you develop and deliver increased high performance in any organization.
Coaching in Times of Crisis and Transformation takes an in-depth look at crisis and change in the world we live in today and discusses its impact on both individuals and organizations.
As recruitment becomes ever more important to a business achieving its corporate objectives, recruiters must raise their game, delivering new and innovative solutions while also doing their job well and achieving the results needed for their clients and candidates.
For professionals responsible for talent management and development, assessing competence and capability is crucial, especially in relation to recruiting the right leader.
Top Business Psychology Models is a quick, accessible overview to the fundamental theories and frameworks that will help you understand human behaviour, emotions and cognition at work.
Emotional Fitness Coaching is the practical approach to applying the principles of emotional intelligence to the workplace to create a healthy, positive and creative environment in every situation.
How to Grow Leaders is a ground-breaking book which sets the record straight on leadership development, the nature of leadership and how it can be taught.
Firmly established as a comprehensive introduction on the topic, this 6th edition provides a wide-ranging outline of the major instructional and training concepts, and their relationship to training in practice.
The Experiential Learning Toolkit presents a diverse range of practical exercises based on the theory of experiential learning, which is concerned with learning through direct experience to create more effective, engaging and embedded learning.