In his 2019 book, The Indispensable Brand, Mitch Duckler took major brands to task for the "e;identity crisis"e; they faced with so many of them indistinguishable from one another, failing at arguably the most important job of brand management-differentiation.
El propósito de este libro es mostrar el cambio tanto organizacio-nal como institucional como un fenómeno presente en las distintas organizaciones, sin importar si son privadas o públicas.
