Oliver Errichiello und Arnd Zschiesche erklären in diesem essential das „Phänomen Marke“ zunächst grundlegend und zeitunabhängig, gerade um die gängigen, kurzfristigen digitalen Marketingmoden zu entkräften – denn „Überzeugen“ folgt im Netz den identischen Prinzipien wie am Marktstand.
Dieses Buch vermittelt praxisnah am Beispiel der Logistik Branche, wie Unternehmen die Attraktivität ihrer Arbeitgebermarke mit einer Social-Media-Strategie langfristig steigern können, um dem Fachkräftemangel dauerhaft entgegenzuwirken.
Dieses Fachbuch bietet Führungskräften einen kompakten Überblick über die Formen der Arbeitsteilung und der Koordination, mit denen sie ihrem Unternehmen eine Organisation geben, die zu ihren Zielen und Werten passt.
Martin Sturmer unterstützt Sie in diesem essential dabei, wie Sie durch intelligentes, systematisches Eigenmarketing zum Experten werden und allein dadurch Ihre Auftragsbücher füllen.
Frank Weber und Joachim Berendt zeigen Ihnen in diesem essential 5 Erfolgsfaktoren, um Ihr Unternehmen vor dem ,Nokia-Effektʻ zu schützen und damit wichtige neue Trends falsch einzuschätzen.
This book presents a review of the role of overconfidence in small firms and explores how biased judgment and decision-making can affect business performance.
This book focuses on management challenges in different types of companies, ranging from small to large, from private to public and from service to manufacturing in the African context.
This book is a collection of the up-to-date experience and knowledge about the implementation of sustainable business excellence in a particular context of SMEs.
This book discusses the ways in which characteristics of innovative firms and innovative talents with core competence in Japanese, Korean, German, and American contexts are developed and nurtured, and compares innovative firms with a long history of business operations from these four countries.
This book examines the capital structure dynamics in Indian MSMEs, offering empirical evidence to better understand the financial practices within entrepreneurial settings.
Filled with help on making working from home work for you, including setting up your workspace, working as part of a virtual team, managing professional relationships, and dealing with feelings of isolation.
Filled with help on making working from home work for you, including setting up your workspace, working as part of a virtual team, managing professional relationships, and dealing with feelings of isolation.
Demystifying the entire workspace industry, for the non-expert and expert alike, this unique book sets out every step and consideration in how to lead a project to create a fantastic workspace.
Explore the startup landscape of East European countries and review the differences in the concepts of limited liability companies and company equity in approaching the market.
LEARN THE RECIPE FOR STARTING A SUCCESSFUL BUSINESSFor the first time ever, founder of Sprinkles cupcakes, Candace Nelson, is sharing the recipe for success in her new book, Sweet Success.
This book will share some insights for both people who are currently in need of getting money for their business as well as people that are in a situation where they currently do not feel like they need any money but would like to be armed with the knowledge that may be useful if they ever did need to consider financing.
