Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.
Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary international business.
This book provides a thorough foundation for understanding the shift from political campaigning via legacy news media to campaigning through entertainment media.
This book provides a thorough foundation for understanding the shift from political campaigning via legacy news media to campaigning through entertainment media.
In diesem Lehrbuch lernen Sie die Grundlagen der Sportvermarktung sowie verschiedene Ausprägungen und Erscheinungsformen der Verwertung gewerblicher Rechte im Sport kennen.
Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary international business.
In diesem Lehrbuch lernen Sie die Grundlagen der Sportvermarktung sowie verschiedene Ausprägungen und Erscheinungsformen der Verwertung gewerblicher Rechte im Sport kennen.
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance.
Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding-from a brand perspective-of the management of consumers and consumption in the digital ecosystem.
Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding-from a brand perspective-of the management of consumers and consumption in the digital ecosystem.
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete.
Mit entsprechend logisch aufgebauten Tipps rund ums Einkaufen, Putzen, Waschen und Trocknen, wartet der Autor hier vorerst zuletzt noch mit seinen Lieblingsrezepten auf.
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete.
**Business Book Awards 2024 Finalist** 'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, Tatler A more beautiful way to connect with customers PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity.
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world.
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world.
**Business Book Awards 2024 Finalist** 'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, Tatler A more beautiful way to connect with customers PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity.
Dieses Buch zeigt aus neuro- und kommunikationswissenschaftlichen sowie psychologischen Perspektiven auf, wie Reputation von Unternehmen, Organisationen, C-Level-Management oder Aufsichtsrat entsteht und erfolgreich gemanagt werden kann.
Dieses Buch zeigt aus neuro- und kommunikationswissenschaftlichen sowie psychologischen Perspektiven auf, wie Reputation von Unternehmen, Organisationen, C-Level-Management oder Aufsichtsrat entsteht und erfolgreich gemanagt werden kann.
Dieses essential widmet sich dem Projekt „Online-Kanzleimarketing“ – von der ersten Idee über die Entwicklung einer nachhaltigen Marketingstrategie bis hin zur Umsetzung einzelner Marketingmaßnahmen (z.
Dieses essential widmet sich dem Projekt „Online-Kanzleimarketing“ – von der ersten Idee über die Entwicklung einer nachhaltigen Marketingstrategie bis hin zur Umsetzung einzelner Marketingmaßnahmen (z.
** Business Book Awards 2023 Finalist ** "e;Nothing connects people to engage emotionally with your business better than a well-told story - your story.
Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete.
Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete.
