Virtually every business seeks to increase its profit from customers, but few business executives realize that a universal principle governs their customer profitability.
Der Einstieg in die Freiheit auf zwei RädernDurch die Neuregelung der Führerscheinbestimmungen Anfang 2020 wurde Autofahrern der Einstieg in die Welt des Motorradfahrens deutlich erleichtert.
This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively.
Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization.
Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world.
The ideas presented in this book explain marketing thinking and how to cultivate it, and ultimately, the ways in which marketplace differences are created.
Be a Network Marketing Superstar provides a proven 26-step program designed to help business leaders quickly become stars in this fast-growing and profitable industry.
Conducting Market Research for International Business is designed to help managers and scholars understand the fundamentals of international market research.
In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses.
So führen Sie jedes Kundengespräch auf AugenhöheEntdecken Sie die geheimen Taktiken der Verkaufspsychologie und erfahren Sie, wie Sie in jedem Kundengespräch die Oberhand gewinnen.
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing.
As we move deeper into the 21st century, firms continue to struggle with the implementation of sales force technology tools and the role they play in sales representative performance.
Intellectual property rights have, in fact, been a part of the American pantheon of types of property rights since the very beginning of the nation, but using that term to describe them is a new phenomenon dating to the second half of the last century.
Die Produkte und Dienstleistungen werden immer vergleichbarer, die Kunden erweisen sich als gut informiert und im Vertrieb herrscht ein heftiger Verdrängungswettbewerb.
