Providing the most current marketing theories and strategies for 15 years-now updated to cover digital platforms so you can expand your reach even further!
The transition towards sustainability is now a major issue that has taken centre stage in public debate, policy circles, scientific forums, and business roundtables.
In a managerial world often dominated by command and control, this book champions the Swedish leadership paradigm, offering a fresh, solution-focused approach that harmonises power with empathy, innovation with tradition, and individualism with collective responsibility.
El concepto de país hace referencia a un espacio geográfico con una organización política, ocupado por un grupo de personas que comparten el mismo lenguaje, territorio y elementos culturales.
If you run a small business, you probably wish you had access to the sophisticated market research techniques that big businesses have at their disposal.
You might think you're not a natural salesperson, but if you don't get comfortable promoting your business, you're not going to HAVE a business for much longer.
