El libro está dividido en: 1) Gerencia Estratégica Corporativa (GEC): Una corriente de pensamiento gerencial, 2) Implementando la GEC y 3) Implementación, seguimiento y retroalimentación de estrategias; donde se presenta la evolución del concepto "estrategia organizacional" en Colombia y en el ámbito internacional, se explica cómo aplicar un modelo para realizar un análisis situacional estratégico y, a partir de este, formular e implementar un direccionamiento estratégico.
BUILDING A WINNING SALES TEAM provides the basic steps for setting up, growing, and motivating a successful sales team for company owners and sales managers and supervisors.
EFFECTIVE SELLING AND SALES MANAGMENT is designed for anyone with a product or service to sell, from entrepreneurs and small business people to managers of corporate sales groups.
Una empresa, 100% mexicana, modificando el multiniveles, ha logrado desarrollar, integralmente, a decenas de miles de sus ms de cuatro millones de distribuidores independientes en ms de veinte pases alrededor del mundo.
In Arjun Sen's most recent book, Customer Karma, "e;Why stop at a one-night stand when you can have a lifetime relationship with your customer"e;, he uncovers the blind spots of many well intentioned companies in the customer dating game.
From Vice journalist and executive producer of hit Netflix documentary Fyre comes an eye-opening look at the con artists, grifters and snake oil salesmen of the digital age-and why we can't stop falling for them.
Este libro propone una herramienta de gestión para el servicio al cliente (Customer Relationship Management o CRM, por sus siglas en inglés), dirigida a la empresa Cine Cable TV, ubicada en la ciudad de Tulcán.
When Roger Rorch, the talented chairman of the London-based advertising agency RTB, supposedly commits suicide, banker and detective Mark Treasure is certain that all is not as it seems.
Dieses essential gibt einen aktuellen Einblick in klassische und digitale Außenwerbung mit den wichtigsten Charakteristika, Kanälen, Einsatzfeldern und Wirkweisen.
Understand the true foundations of human motivationThis book is a practical and accessible guide to understanding and implementing Maslow's Hierarchy of Needs, providing you with the essential information and saving time.
