This text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in in the workplace, whether or not they have taken a course in statistics.
This book is the companion to "e;Unfolding Stakeholder Thinking: Theory, Responsibility and Engagement"e;, which examined many emerging theoretical and normative issues and was released to acclaim in October 2002.
Die vorliegenden Untersuchungen schließen nicht nur eine bestehende Lücke in der akademischen Diskussion zu Big Data Analytics im deutschen Bankwesen, sondern tragen auch zu praktischem Wissen aus verschiedenen Blickwinkeln bei.
Dokumentarische Filme aller Genres in TV, Kino und Netz entfalten ihre informative Kraft erst dann, wenn sie dramaturgisch als Erzählungen strukturiert sind, nicht als Aufzählungen.
Based on theories discussion, policy analysis, and case studies, this title examines green consumption in China from both the macro level of policy evolution and the micro level of community participation and implementation.
Product Stewardship in Action describes how and why leading companies are taking responsibility for the environmental impact of their products and packaging.
This fully revised third edition brings a fresh approach to the fundamentals of mass media and communication law in a presentation that undergraduate students find engaging and accessible.
Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand.
Dieses Buch hilft Unternehmern und Marketers konkret beim Marken-Relaunch sowie bei der wertorientierten Markenführung im Alltag – so gelingt ein ROI-orientiertes Markenmanagement.
This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage.
This book examines the contemporary and contentious question of the critical connections between business and human rights, and the implementation of socially responsible norms in developing countries, with particular reference to Kenya, Nigeria, and South Africa.
In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly.
Build stronger relationships with customers through the OPEN Questioning techniqueBy asking four types of questions-Operational, Problem, Effect, and Nail Down-you can address customer needs, find connections, and build the kind of relationships that enable you to close more sales.
This book covers in vivid, clear prose the basic accounting tools that marketers need to develop profitable marketing programs: costs, marketing arithmetic, marginal analysis, and contribution accounting.
This book highlights the importance of understanding how trust and indigenous African cultural institutions enhance the development of entrepreneurial networks and relationships in Africa.
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual.
This edited volume brings together some of the best papers from the 2022 Conference on Partial Least Squares Structural Equation Modeling (PLS-SEM), held at the Babes-Bolyai University, Cluj, Romania.
Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners "e;This book is packed with useful strategies that have worked for years and years in the business world.
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment?
With the advancement of science and technology and rapidly growing application of these in every walk of life have made obsolete the entire concept of conventional management theories and practices.
In light of the events of 2011, Real-Time Diplomacy examines how diplomacy has evolved as media have gradually reduced the time available to policy makers.
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems.
Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing.
Breaking new ground in criminology, this book reflects on the expansion of outer space endeavours, the new pathways this presents for crime, challenges to Earth-based conceptions of justice, and the ethical issues raised.
Das Buch beschäftigt sich mit der Wirkung nonverbaler Elemente in der Fernsehwerbung und darauf aufbauend mit der Frage, wie emotionale Werbebotschaften durch den systematischen Einsatz nonverbaler Gestaltungselemente in ansprechender und leicht verständlicher Form kommuniziert werden können.
6 strategic principles for reinventing your products, your services-and your company's futureThe digital age has completely transformed business and marketing has not kept up.
