Sales and marketing

Zero Complaints: The Path to Continuous Value Creation is the ONLY book that lays out the importance for organizations to ensure their customers do not have a need to complain and share their frustrations with other customers.

Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice.

Breaking with academic tradition, this journal offers a unique selection of articles that are written by looking at the future challenges first and then translating these into present times.

The text covers the fundamentals of Python programming and the implementation of data structures using Python programming with the help of worked-out examples.

Erfolgreiche Unternehmen zeichnen sich durch zwei Fähigkeiten aus: Sie verstehen die Bedürfnisse ihrer Kunden und befriedigen diese besser als ihre Wettbewerber es tun.

This book comprehensively analyses non-financial reporting, specifically sustainability reporting, in Central and Eastern European (CEE) countries.

If you have questions about how to meet the demands of the new economy, corporate and organizational agendas, and the changing workplace you will find the answers in this well-written and concise book.

In einer sich ständig verändernden Welt des E-Commerce bietet Temu innovative Lösungen für Verkäufer, die ihr Geschäft auf das nächste Level heben wollen.

Modern brands are hitmakers.

Revised and updated, the second edition includes several new chapters with projects and applications.

Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent the cutting edge of CI's most pressing concerns.