Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brene Brown.
Der rasche technologische und gesellschaftliche Wandel, der durch die Pandemie beschleunigt wurde, hat die Art und Weise, wie Kunden Luxus erleben, grundlegend verändert.
Drawing on a wide range of case studies, Cultures of Financialization argues that, in our age of crisis, the global economy is more invested than ever in culture and the imagination.
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity.
With wit, deep insight, and plenty of humor gained from her observations of male and female purchasing patterns over the years, veteran branding, marketing, and salesperson Elizabeth Pace shows readers how to increase their revenue and sell more effectively.
This book provides an examination of the general manager, which encompasses their roles as strategist, organizational designer and institutional leader.
Mit dem Bedeutungsgewinn der „neuen“ Medien hat die Bedeutung von Austauschprozessen zwischen Konsumenten für das Marketing und die Markenwissenschaft stark zugenommen.
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts.
Based on case studies, this comprehensive review aims to explore the development of the private sector and how it stimulates industrial growth at regional level in China.
Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike.
New Directions in the Sociology of Human Rights is a contribution to both sociology and to human rights research, particularly where these are directed towards challenging power relations and inequalities in contemporary societies.
The oil and gas industry is a complex sector with significant reach in terms of providing the energy needs of the global economy and the security, environmental and development consequences thereof.
50 easy to follow healthy recipes with clear, short step-by-step instructions and gorgeous images which will have children cooking with confidence in no time.
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible.
This book brings together original, peer-reviewed research papers from the 2024 10th International Conference on E-Business and Applications, held in Singapore from February 26 to 28, 2024.
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations.
Blockchain and distributed ledger technology (DLT) have been identified as emerging technologies that can enhance global supply chain management processes.
Lernen Sie von 25 ausgewiesenen Dialogmarketingprofis, wie Sie Mailings und Haushaltwerbung, Ihre Website, E-Mails, Apps sowie Social Media für innovative Kundendialoge nutzen können: von den unabdingbaren Erfolgsfaktoren bis zu ausgefeilten Kommunikationskonzepten.
Business mergers are nowadays much in fashion and in the news, but relatively litte is known about their effects on different aspects of business enterprise, especially their effects on market competition.
This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique.
This book presents state-of-the-art research from around the world on how the fashion industry can help in the transition towards a sustainable model of development and a circular economy.
This illuminating new book presents a series of in-depth case studies from around the world based on numerous personal interviews with organizational leaders and focusing on their journey towards sustainability.
