Sales and marketing

This textbook introduces readers to digital business from a management standpoint.

Aimed at senior HRM and L&D specialists responsible for improving their organisation's managerial talent, Improving Managerial Talent covers the core findings of the author's and other published research.

A study of the changing character of state-society relations in contemporary Thailand, using the telecommunications industry as a case study.

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology.

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

How do you develop products that people will actually use and buy?

As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns.

This book presents selected contributions from the Fourth International Scientific-Practical Conference (ISPC 2024), held on October 10–11, 2024, organized by IU International University, East European University, Adelphi University, and the E-Commerce Institute, with contributions from Asia, Africa, Europe, and the USA.

This unique collection of papers, from authors whose experience and nationalities are themselves diverse, captures intellectual and personal reflections on diversity.

Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future.

In current, uncertain times, it is important for businesses, whether private, public or third sector, to prepare for unexpected impacts.

Sustainable finance involves making investment decisions that consider not only financial returns, but also environmental, social, and governance factors.

How can you create meaningful connections with customers in the digital space?

This book examines the role of Chief Executives in white collar crime from a convenience theory perspective.

Mit dem Ziel, den Grad der Standardisierbarkeit interkultureller Werbung genau zu quantifizieren, wird eine empirische Untersuchung vorgenommen.

Optimize, optimize, optimize to get the most out of your company's social media presence As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world.

This core textbook emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations.

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E.

In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers' emotions, experiences, and memories.

A brand's meaning-how it resonates in the public heart and mind-is a company's most valuable competitive advantage.

From Walmart to Al Qaeda explains the fuzzy, complex and seemingly incomprehensible concept of globalization.

Advance Praise for Partnering with Microsoft: 'Partnering with Microsoft is the first great book about the breathtaking culture, opportunity and roadmap for joining Microsoft's 850,000 partners cutting an impressive B swath in the marketpl

Involving customers in the development and production of new services becomes a powerful force across many creative industries.

The Routledge Companion to Ethics, Politics and Organizations synthesizes and extends existing research on ethics in organizations by explicitly focusing on 'ethico-politics' - where ethics informs political action.

Welcome to Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, Burning Man, the Ford Fiesta Movement, Rube Goldberg, NFL Films, Wordle, Two and a Half Men, a 10,000-Year Symphony, and ROFLCom Memes Will Help You Create and Execute Breakthrough IdeasA Culturematic is a little machine for making culture.

If you're in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy.

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world.

The international nature of the sport industry requires a global approach to sport marketing practices.

This book helps salespeople decode jargon and doublespeak commonly heard during the selling process and offers tips on how to move beyond ambiguous terminology and close the deal.

Der Vertrieb von Produkten im Wege des Multi-Level-Marketing-Systems ist nicht nur in den USA weit verbreitet, sondern hat auch in der Bundesrepublik Deutschland zunehmend an Bedeutung gewonnen.

Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels.

The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage.

Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers.

This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers.

Considers cost and optimization problems from the manufacturer's and the buyer's points of view.

For undergraduate and graduate courses in consumer behaviour.

This book is a Machine-Generated Literature Overview of personal EI development.

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "e;position"e; in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

This monograph provides a comprehensive source of analysis and research on alternative investments in the wealth management process, with a special focus on Poland and Eastern Europe.