Anti-consumerism has become a conspicuous part of contemporary activism and popular culture, from 'culture jams' and actions against Esso and Starbucks, through the downshifting and voluntary simplicity movements, the rise of ethical consumption and organic and the high profile of films and books like Supersize Me!
Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios.
Meta-regulation presents itself as a progressive policy approach that can manage complexity and conflicting objectives better than traditional command and control regulation.
The internet has made the possibility of sharing information about others and their products and services more readily available at significantly less cost than any other form of media exposure.
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.
The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States.
This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges.
Sustainability Beyond 2030: Trajectories and Priorities for Our Sustainable Future is an indispensable guide to understanding our planet's sustainability past, present, and future.
The essence of the book is to investigate the forms, benefits and limitations of engaging consumers in the development of cultural institution offerings.
The first edition of this book looked at the emergence of 'ecopreneurs' - environmental entrepreneurs gaining competitive advantage for their firms through understanding and utilising green issues.
In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite.
Eine der wichtigsten Aufgaben der Marktforschung ist es, die Marktentwicklungen so zu lesen, dass das eigene Unternehmen sie zu seinem Zwecke nutzen kann.
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection.
Pablo Neder zeigt auf, wie Geschichten im Allgemeinen und Unternehmensgeschichten im Speziellen beim Konsumenten wirken und weshalb sie weitererzählt werden.
Axel Theobald liefert einen umfassenden Leitfaden zu den notwendigen Handlungsabläufen sowie zu den aktuellen Anwendungsbereichen der Online-Marktforschung.
Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing.
This new volume, Destination Marketing: Creating Memorable Tourism Experiences, provides a snapshot view of various aspects of destination marketing, the art of using marketing to create memorable experiences for travellers at specific destinations.
Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start.
