Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible.
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023.
In diesem Buch zeigt Albert Heiser – mehrfach ausgezeichneter Werbetexter – wie GPT-Programme zur Entwicklung wirkungsvoller und auch kreativer Texte in Werbung, Marketing und Kommunikation genutzt werden können.
Dieses bewährte Standardwerk liefert Studierenden im Bachelor- und Masterprogramm sowie Praktikern umfassende Grundlagen des Marketingmanagements aus einer entscheidungsorientierten Sicht.
**Winner of the TAA 2017 Textbook Excellence Award**"e;Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing.
Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing.
This title was first published in 2000: The study of corporate governance is a relatively modern development, with significant attention devoted to the subject only during the last fifty years.
Manfred Bruhn, Heribert Meffert und Karsten Hadwich vertiefen und entwickeln im „Handbuch Dienstleistungsmarketing“ die verschiedenen Inhalte ihres Standardlehrbuches „Dienstleistungsmarketing“ weiter.
Following the implementation of the new General Data Protect Regulation on 25 May 2018, organizations should now be fully compliant with their national interpretation of this far-reaching data protection standard.
Drawing on decades of experience in the charity sector and enriched by real life examples, this book helps readers to consider how to be a more resilient leader and explores why a whole life approach could be a gamechanger in today's world.
Exam board: OCRLevel: A-levelSubject: Design and TechnologyFirst teaching: September 2015First exams: Summer 2016Inspire your students to tackle the iterative design process with creativity and confidence, using a textbook that delivers the knowledge, understanding and skills they need for the 2017 OCR Design & Technology AS and A-level specifications.
In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.
Given the emergence of sustainability as the defining issue of our time, it is essential for university graduates, and especially business and economics students, to have a fundamental grasp of the key issues in this emerging multidisciplinary field of study.
Silver Winner--Tops Sales World's Best Sales and Marketing BookRevealed: the winning blueprint for making deals like The Oracle of OmahaWarren Buffett didn't become the world's third wealthiest individual on his investing instincts alone.
Airborne Express, Hershey's, Motorola, Pillsburyhow do the executives of international corporations formulate effective strategies for corporate success?
This critical and informed protest against the absurdity and dishonesty of neoclassical economic theory as it has progressed through the 20th century down to the present, sheds new light on the predicament faced in 2012.
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
In a world where the implications and consequences of corporate actions and decisions are potentially far-reaching and lasting, ethical standards - their observance and their breach - must be part of the language of business conduct, whether in the context of corporate transgressions, regulatory effectiveness, terms of engagement between business and their stakeholders, or the metrics used by investors in assessing performance and risk and understanding long-term value.
Whether you're new to UX or a seasoned practitioner, The User Experience Team of One gives you everything you need to succeed, emphasizing downtoearth approaches that deliver big impact over timeconsuming, needlessly complex techniques.
As the public sector in Germany will likely increasingly face staffing problems in the coming years, this book approaches the topic of employer attractiveness within the German public sector from an internal perspective, focusing on current employees' turnover intentions.
Following the implementation of the new General Data Protect Regulation on 25 May 2018, organizations should now be fully compliant with their national interpretation of this far-reaching data protection standard.
The Encyclopaedia of Hospital, Nursing and Health Care provides readers with an introductory overview of basic issues related to hospital, nursing and healthcare.
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts.
Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.
Large Systems Change (LSC) is a field of study and action that is characterized by its focus on transformational pathways towards a participative, flourishing future through inter- and trans-disciplinary approaches that value engagement with practitioners and those aspiring for such futures.
This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans.
This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations.
