The sales management classic-updated for today's competitive business environmentAdvanced digital technologies, the breakdown of traditional business barriers, and increased customer empowerment have transformed the sales profession.
This Handbook analyzes cutting-edge consumer psychology research through individual, interpersonal, and societal lenses and considers future directions for the field.
First published in 1999, this volume is part of the Plymouth Studies in Contemporary Shipping series represents a unique collection of papers and edited texts from the leading maritime institute in Western Europe at the University of Plymouth.
Few financial professionals leverage the many referrals they receive on a daily basis, thus, missing out on one of their best opportunities for increasing profits and growth.
Over the past few years, and certainly since the publication of the "e;Stern Report"e;, there has been increasing recognition that climate change is not only an environmental crisis, but one with important social and economic dimensions.
This book takes an interdisciplinary approach to the world of consumption, covering different topics and including sociological, economic and marketing aspects.
Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores.
Das Buch zeigt auf, wie Unternehmen ihre Arbeitgebermarke systematisch aufbauen und steuern können, um im Wettbewerb um Mitarbeiter erfolgreich zu sein.
Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business.
This book explores the opportunities, challenges, and effective approaches to organizational change regarding diversity, equity, inclusion, and belonging.
This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy.
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them.
Innovation in technology and services was once the result of specialist knowledge developed within a single corporation; now, a single focus on the development of new products and services is no longer enough.
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost.
This volume presents selected papers from the 18th Eurasia Business and Economics Society (EBES) Conference, with major emphasis placed on highlighting the latest research developments in the economics of innovation, public economics, and management.
Der Band bietet Beiträge über Grundlagen der aktuellen Konsumtheorie und Konsumforschung, die sich fast gänzlich aus ursprünglich unorthodoxen Ansätzen gegen die traditionelle mikro- und makroökonomische Theorie entwickelt haben.
A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers.
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making.
Dieses Fachbuch bietet eine umfassende Analyse und praktische Anleitung zur Entwicklung und zum Management neuer Vertriebskompetenzen, die durch die digitale Transformation erforderlich geworden sind.
Seit dem Erscheinen der vollständig überarbeiteten und erweiterten zweiten Auflage Ende 2002 hat sich -trotz der Kürze der Zeit -vor dem Hintergrund und unter dem Zwang einer ökonomischen Krise die Medienwirtschaft in vielfacher Hinsicht weiterentwickelt und ausdifferenziert.
Marketing research is the function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog.
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams.
