An ';eye-opening' (Kirkus Reviews) and timely exploration of how our foodfrom where it's grown to how we buy itis in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior and bestselling author of Why We Buy.
Dieses Lehrbuch behandelt weiterführende Verfahren der multivariaten Datenanalyse und ist gezielt auf Master- und Doktoranden-Studiengänge ausgerichtet.
This book is about fiduciary law's influence on the financial economy's environmental performance, focusing on how the law affects responsible investing and considering possible legal reforms to shift financial markets closer towards sustainability.
How can the strategic direction for an organization be supported and communicated if planning, and even strategies, are no longer sufficient options in the age of complexity?
Die Autorinnen und Autoren des Tagungsbandes diskutieren den Einfluss der Corona-Pandemie auf die Live Communication und zeigen Wege auf, wie aus Sicht von Wissenschaft und Praxis während und nach der Krise neue Event- und Messeformate entwickelt werden können.
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization.
This book provides a unique orientation to the present, past, and future of the field of business communication by collecting reflective essays from some of its most influential scholars, teachers, and leaders.
The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication.
Agile Prinzipien und Frameworks wurden zwar für die Entwicklung komplexer Produkte geschaffen, doch sie lassen sich auch im Vertrieb gewinnbringend nutzen.
Dieses Buch erläutert kompakt und auf den Punkt, warum Konzerne heute eine Employer-Branding-Strategie brauchen, und wie sie die besten Fachkräfte am Markt von sich überzeugen und halten.
This volume presents selected papers from the 18th Eurasia Business and Economics Society (EBES) Conference, with major emphasis placed on highlighting the latest research developments in the economics of innovation, public economics, and management.
Following recent growth of ethical consumerism, customers and other stakeholders increasingly pressure organizations to be socially responsible and minimize their negative impact on the environment.
Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values.
This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences.
With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience.
Confronting the wide range of factors that management face in relation to global changes, this volume focuses on the implication of these changes for organizations.
Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day.
Das Buch macht deutlich, warum eine Neugestaltung der Unternehmenskommunikation erforderlich ist und bietet zugleich praktikable Konzepte und Leitfäden für die Umsetzung.
Create a strong brand DNA and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one.
Basierend auf der Erkenntnis, dass Einwohner eine bedeutende Zielgruppe im Rahmen der Markenführung von Städten sind, entwickelt Ayla Rößler ein Modell zur internen, identitätsbasierten Markenführung von Städten.
Dark Tourism has seen a surge in popularity in the last decade as people seek a richer travel experience, choosing to meaningfully engage with humankind's more troubling heritage, rather than opting for merely escapist vacations.
An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services.
THE "e;BIBLE OF SPONSORSHIP"e;--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIESThe Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorshipnot only achievable, but sensible and straightforward.
The UN Sustainable Development Goals, an increasing interest in Environmental, Social, and Governance factors, the climate crisis, stakeholder pressure, the lessons of corporate scandals, and the COVID-19 pandemic have triggered a massive change in how companies approach finance and accounting practices.
Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.
How organisations can drive growth in the Customer Economy The Digital Revolution has changed the business landscape in remarkable ways and will continue to do so.
Trust plays a crucial role in all societies, particularly within the Business-to-Business context where inter-firm relationships, impelled by globalization and the extended enterprise, require a much higher degree of trust to succeed.
