Responding to the widespread and continued acceleration of virtual working practices in recent years, Virtual Presenting provides a clear guide to producing, presenting, and broadcasting in a remote context.
Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations, Second Edition "e;I wish I had had this invaluable book when I was helping plan fundraisers in the past.
In this entertaining and accessible exploration of love, Oxford anthropologist Dr Anna Machin dives into the science behind the myriad types of love that exist in the world, including romantic love, parental love, friendships, love for pets, football teams, religious love and even love for our smartphones.
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don't have to contend with.
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business.
Das Buch beschäftigt sich mit einem bislang wenig erforschten Thema - dem Umgang mittelständischer Technologieunternehmen mit Beschwerden im B2B-Bereich.
Dieses Buch beschreibt anschaulich und praxisorientiert, wie Sie Ihr persönliches Auftreten im Kundenkontakt mit wenig Aufwand verbessern können, um Ihre Erfolge im Vertrieb zu steigern.
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective.
Dieses Buch macht deutlich, dass die visuelle Markenführung noch früher, ganzheitlicher und konsequenter in der Produkt- und Markengestaltung ansetzen muss, wenn ein klares, attraktives und unverwechselbares Markenprofil angestrebt wird.
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field.
Dieses Buch liefert übersichtlich, kompakt und unterhaltsam die entscheidenden Erfolgsschlüssel, um in Verhandlungen, Präsentationen, Meetings sowie Gesprächen jeder Art gewinnend und professionell aufzutreten.
Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partnersAs our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data we are all walking data generators.
An indispensable guide to thriving in a challenging sales environmentAs a sales professional, you know that it s harder to sell in tough times whether it s a recession, industry-wide challenge, or global pandemic.
What people get out of social media-and how businesses can get more out of itAlmost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use.
The World Summit on Sustainable Development (WSSD) in Johannesburg 2002 was the latest conference in an international process to manage environment and development issues that can be traced back to the late 1960s.
