Sales and marketing

The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches.

Environmental and social performance measurement and reporting by business has become a high-profile issue during the 1990s.

Revolutionen beginnen lange bevor sie öffentlich ausgerufen werden.

In an attempt to achieve high levels of growth, profit, and competitive advantage, American businesses have been implementing a variety of management initiatives, such as TQM, reengineering, service management, self-directed work teams, and empowerment.

Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience.

E-Commerce bietet für Unternehmen nur Chancen, wenn diese zu fundamentalen Veränderungen bereit sind und sich dabei mit den Besten messen.

The fusion of physical and digital experiences has given rise to a new phenomenon known as "e;phygitalization,"e; where companies seamlessly integrate both realms to create a cohesive and immersive customer experience.

Twenty-one authors from a variety of backgrounds analyse the global competitiveness of the Asian firm in different parts of the world and at different phases of their internationalisation process.

This book takes the reader through the underlying theory of marketing and applies it to the developing business.

In a rapidly changing world, businesses must create a high-performing, metrics-driven workplace environment characterized by respect, inclusion, teamwork, innovation, and overall harmony-and it must be manageable and sustainable.

The area of retail buying relies heavily on mathematical formulas and forecasting.

In the wake of financial meltdown and environmental disaster, employers increasingly demand that managers have an understanding of ethical decision making, corporate social responsibility and values-based management.

Das Verstehen des Käuferverhaltens steht traditionell im Mittelpunkt aller Marketing-Überlegungen und bildet die Basis für die Beeinflussung von Kunden sowie für die Gestaltung von Kundenbeziehungen.

Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry.

Praise for Business Process Mapping IMPROVING Customer Satisfaction SECOND EDITION "e;A must-read for anyone performing business process mapping!

Should I advertise on TV?

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business.

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM.

Anja Hildebrand widmet sich einer unternehmensinternen Quelle für das Scheitern bzw.

Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior.

Corporate Social Responsibility (CSR) has increasingly been promoted as an important mechanism for furthering economic and social development goals in developing countries.

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Generation Z has enormous spending power yet is one of the most challenging cohorts to reach.

This book takes degrowth theorising in the direction of honouring collaboration, creating new dialogues and emphasising growth and human capacities.

Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers.

The Fraud Act 2006 presented a wholesale reform of the pre-existing deception offences under the Theft Act 1968 and Theft Act 1978.

Engaging with Stakeholders: A Relational Perspective on Responsible Business contends that meaningful and constructive stakeholder engagement efforts should be rooted in a deep relational process of shared understanding, expectations, and viewpoints, through honest, continued dialogue between stakeholders and company management.

Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city.

In this volume Drucker has collected twelve essays on technology and management and their relationship to, and interaction with, human society.

Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace.

The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together.

A complete business-to-business marketing blueprint - ideal for those with big ambitions but limited time and budgets.

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society.

Kathrin Bösener untersucht mit Hilfe mehrerer Experimente sowie einer quantitativen Kundenbefragung, wie sich Kundenzufriedenheit und Kundenbegeisterung auf die Bereitschaft des Kunden, mehr als den bislang entrichteten Kaufpreis zu zahlen, auswirken.

This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization.

Nation branding is the most recent feature of imagined nation-making in the history of nations.

Learn to use Microsoft's powerful marketing automation tool, and get comprehensive knowledge with this in-depth guide covering the core capabilities of Dynamics 365 MarketingKey FeaturesTake your first step on the path to becoming a functional consultant with Dynamics 365 MarketingGet knowledge on how to use the systems features and functionality out-of-the-boxTest your knowledge with self-assessment tests to better understand the contentBook DescriptionMarketing is one of the most powerful entities in the modern world with the potential to make or break a business.