Unternehmen des Anlagen- und Projektgeschäfts bilden das Rückgrat der deutschen Industrie, da sie die typischen Investitionsgüter wie Verkehrsinfrastruktur, Produktionsanlagen und Maschinen erstellen.
This book shows that sustainable development should be analysed and managed as an innovation journey in which social, technological, political and cultural dimensions become aligned.
WINNER: 2024 International Book Awards - Business: Marketing & Advertising WINNER: Readers' Favorite Book Awards 2024 - Honorable Mention in Non-Fiction MarketingWINNER: NYC Big Book Award 2024 - Public Relations & MarketingWINNER: Goody Business Book Award 2024 - Marketing - BrandingFINALIST: National Indie Excellence Awards 2024 - Marketing & Public RelationsFINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingBrands not only reflect culture but actively shape societal norms and values.
Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained greater importance than ever.
There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to reach it.
Exchange Behavior in Selling and Sales Management presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management.
Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions.
With a bias for action, this book offers valuable insights into the origins of the much-celebrated Danish design tradition and how it can be employed to create design solutions to address today's environmental crisis using the planetary boundaries as positive creative constraints.
Dieses Lehrbuch verfolgt - vor dem Hintergrund, dass das Verstehen des Käuferverhaltens („Customer Insights“) traditionell im Mittelpunkt aller Marketing-Überlegungen steht und die Basis für die Beeinflussung von Kunden sowie für die Gestaltung von Kundenbeziehungen bildet - drei Zielsetzungen:
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs.
A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart.
This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business.
Die goldene Währung im Food Marketing ist das Vertrauen der Menschen in Qualität, Geschmack und Sicherheit der angebotenen Produkte – doch wie kann dieses Vertrauen in der heutigen Gesellschaft aufgebaut und aufrechterhalten werden?
Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
This book offers an engaging and accessible introduction to data visualization for communicators, covering everything from data collection and analysis to the creation of effective data visuals.
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party.
Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society.
Large Systems Change (LSC) is a field of study and action that is characterized by its focus on transformational pathways towards a participative, flourishing future through inter- and trans-disciplinary approaches that value engagement with practitioners and those aspiring for such futures.
BUILD and manage a SALES FORCE that's worth sell-ebratingUnderstanding that a sales force is only as successful as its management is the first step to improving overall sales performance.
Pricing on Purpose explores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing, that is largely ignored in business literature.
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement.
Dieses Grundlagenwerk zu Texten in Public Relations, Marketing und Werbung bietet einen fundierten und praxisnahen Überblick für Ausbildung, Studium und Berufspraxis.
In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way.
It is not often that we have the opportunity to hear from the early pioneers of a social movement about how it grew and evolved, but that is exactly what this book sets out to do.
Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies.
