Sales and marketing

The job market is heating up, standards are higher - and competition is becoming fiercer.

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction.

En un mundo cada vez más competitivo, vender no se trata solo de transacciones, sino de crear conexiones auténticas con los clientes.

This edited volume considers the use of African languages for marketing communication.

Corporate social responsibility, diversity, equity, inclusion, sustainability, ESG, and environmental concerns have become paramount in the realm of strategic communication and public relations.

This book contains the proceedings of the 4TH International Conference on Computational Methods in Science and Technology (ICCMST 2024).

The Cores of Strategic Management provides students with a concise introduction to the fundamentals of strategic management, including business-level and corporate-level strategy, leadership, decision-making, and strategy implementation.