Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication.
The Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research.
SHORTLISTED FOR THE BUSINESS BOOK AWARDS - CHANGE & SUSTAINABILITY 2024'An inspiring guide for all leaders' Justine Roberts, Founder and CEO of Mumsnet'Highly recommended' Jack Parsons, CEO of The Youth GroupA practical, enjoyable and proven manual for leading transformational change - by the award-winning author of No Bullsh*t Leadership.
Hay una gran oportunidad para que las empresas impulsen el branding corporativo, potencien la marca empleadora y generen nuevos negocios, mediante la voz de sus propios embajadores de marca internos en las redes sociales: empleados, líderes, ejecutivos comerciales y colaboradores.
Sowohl für die eigene Durchführung von Marktforschungsstudien als auch für die Interpretation und Beurteilung von in Auftrag gegebenen Studien sind profunde Marktforschungskenntnisse unverzichtbar.
SHORTLISTED: Business Book Awards 2024 - Diversity, Inclusion and EqualityDiversity, equality and inclusion (DEI) have never been so important in organizations and yet many feel inadequately prepared.
Las tendencias comerciales, políticas y sociales que se han experimentado en los últimos 10 años han señalado muchas de las aplicaciones actuales del neuromarketing.
Josiane Feigon, author and pioneer of the inside sales community, recognizes that the pressure to produce can be crushing, but the guidance provided thus far has been minimal.
Mark Donnolo applies years of firsthand knowledge as a leading sales consultant for Fortune 500 companies to address the tough questions leaders should be asking.
The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more.
In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing a word-of-mouth marketing campaign that exponentially increases revenue.
Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access ';microchapters' that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue.
This easy-to-follow guide for salespeople trying to generate product excitement over the phone provides quick strategies to help you boost your success rate.
From amidst the clutter of lead generation tactics, this strategic guide teaches marketers how to make the many available lead generation tactics work together to produce the maximum number of quality leads.
In an age of telesales and digital selling, this award-winning business book pinpoints the ten skills essential to high-efficiency, high-success sales performance based on the author's TeleSmart 10 System for Power Selling.
Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques.
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice.
Mehr Erfolg durch klare Kommunikation- Gute Businesskommunikation baut Vertrauen auf, vermeidet Missverständnisse und erhöht die Kundenzufriedenheit- Schon eine 5 % höhere Kundenzufriedenheit kann zu einer Umsatzsteigerung von über 25 % führen (Harvard Business Reward) - Mit direkt anwendbaren Tipps für das nächste Kundengespräch In einer zunehmend digitalen Welt gewinnt echte Mensch-zu-Mensch-Kommunikation immer mehr an Bedeutung.
Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.
Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage.
