Sales and marketing

The book features the first volume of the proceedings of the 10th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), with the theme "e;Recent Advancements in Tourism Business, Technology, and Social Sciences,"e; which was held from August 29 to 31, 2023, in Crete, Greece.

Experience-based Communication is a powerful tool.

This book discusses continuous improvement strategies of Japanese convenience store operators.

The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.

Over the past few years, and certainly since the publication of the "e;Stern Report"e;, there has been increasing recognition that climate change is not only an environmental crisis, but one with important social and economic dimensions.

Die Zeiten sind und werden immer noch komplexer, digitaler und globaler.

In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro's government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow.

Fraud, corruption and bribery in and around public services have become an increasing concern in recent years.

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline.

A lively and practical guide to selling anything'Ryan is not only charming and hilarious, he could sell milk to a cow.

The introduction is free to download here.

Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.

Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts.

This book discusses current trends, challenges, and opportunities in the fields of business, hospitality, and tourism, particularly in Eastern Europe.

Real profit after taxes is the most important management target.

Bloggen liegt im Trend, täglich sprießen neue Blogs wie Pilze aus dem digitalen WWW-Boden und funktionieren dabei wie eine eigene Werbeagentur.

This is a third edition of Meeting Customer Needs, a diploma level book in the Chartered Management of Institute series.

Most organizations are adept at using small groups - witness the widespread use of teams.

THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER"e;Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing.

Effective communications are essential for all sport organizations.

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.

​Die Erforschung der Bedeutung von Musik für das Marketing und die Käuferverhaltensforschung hat erst eine kurze Tradition.

This book examines the representation and misrepresentation of queer people in true crime, addressing their status as both victims and perpetrators in actual crime, as well as how the media portrays them.

Das deutschsprachige Standardwerk zur Kapitalmarktkommunikation bietet einen Überblick zum aktuellen Stand der internationalen Forschung und zur Praxis in diesem jungen und dynamischen Themenfeld.

Indigenous, ethnic and rural peoples throughout the world struggle to effectively deal with the challenges triggered by outside economic and social intervention.

The ethics of data and analytics, in many ways, is no different than any endeavor to find the "e;right"e; answer.

What is quality customer service, and how do you consistently deliver it for your customers?

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%.

Guide your sales force to its fullest potential With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success.

A compelling mix of reputation management, crisis leadership and the role of politics in business, this book provides unique practical steps that leaders can take to protect their reputations and those of the organisations they head in an ever more open social media-led world.

Kunden wollen einen klaren Nutzen - einen echten Value - für sich erkennen.

My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come.

In his ground-breaking book, Reinventing Communication, Mark Phillips shows how even the most mature organization can fail to deliver successful projects - and worse, how this can lead to an organization's demise.

Alex Villiger geht in seiner Arbeit von der Einsicht aus, dass in vielen Märkten und Branchen ökologische Innovationen zwar festzustellen sind, solche Erfolgsbeispiele jedoch zumeist auf Öko-Nischen beschränkt bleiben.

In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of artEveryone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom.

Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand.

Connect with Your Customers.

An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy.

A step-by-step system for creating customers and clients for life.

PROVEN NONVERBAL STRATEGIES THAT WIN SALESWhen you are selling, the way you deliver your message will matter as much as, or more than, what you actually say.

Time for Solutions!

This timely handbook provides a current and comprehensive examination of integrated reporting, both practical and research-based.

Vertrauen, jemandem trauen können – oder eben nicht, stand schon immer im Zentrum menschlicher Kommunikation.

This book offers a critical analysis of the effect of usage of locative social media on the perceptions and phenomenal experience of lived in spaces and places.