A fascinating account of how radical researchers have used experiments to overturn conventional wisdom and shaped life as we know itExperiments have consistently been used in the hard sciences, but in recent decades social scientists have adopted the practice.
Current approaches to marketing strategy are divided between the classic strategic marketing traditions and newer approaches such as relationship marketing.
This book, written by a 30-year veteran in planning, market research, and running a business, shows you how to educate your guesses with real world common sense, to make practical business forecasts, and to use them to manage your business better.
