Sales and marketing

YouTube's 120 million viewers are a tempting target for any business, large or small.

Today in business you want to be more than good enough, and a brand strategy that identifies and highlights your points of difference is like having a secret weapon.

800x600 Build the Healthcare Sales Relationships That Power Enduring Success Healthcare salespeople have immense opportunities.

Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population.

In From Concept to Consumer, renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market.

The only 100% B2B-focused guide to high-profit, low-cost digital marketing!

The #1 Plan for Profiting from Facebook: Now Updated with New Tools, Techniques, & Strategies!

Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses.

Sams Teach Yourself Google Places in 10 Minutes Sams Teach Yourself Google Places in 10 Minutes gives you straightforward, practical answers when you need fast results.

Dealing with customers isn't easy, they aren't always right or even pleasant.

Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel.

Transport Operator Licensing takes operators through the whole process of licensing, looking at when licences are required, giving advice on applying for such licences, describing the undertakings that form part of the application, the systems that should be put in place to stay within the undertakings, as well as illustrating what happens when difficulties arise and how to deal with them.