Applying the principles of marketing to nonprofit organisations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry.
Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction.
Productivity and Amenity (1974) considers social responsibility in business and the balance between the social requirements for enhancing productivity and amenity.
Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing.
Dieses Buch vermittelt praktische und sofort einsetzbare Kommunikationswerkzeuge, um im Gespräch zu motivieren, Vorwände zu hinterfragen und Konflikte zu entschärfen.
As the economic crisis of 2008/09 unfolded, it became apparent that the huge mountains of debt being built up by central governments were unsustainable and that savage cuts would be needed to balance budgets.
Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets.
Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.
Anhand dreier Studien veranschaulicht Markus Bergmeier in diesem Buch, dass die systematische Gestaltung und Koordination von Vertriebssystemen zu nachhaltigen Gewinnsteigerungen in Unternehmen führen kann.
Dieses Buch bietet eine Anleitung, wie Führungskräfte aller Disziplinen für den eigenen Bereich ein Power BI-Projekt aufsetzen können, um aus Daten Strategien, aus Vergangenheit Zukunftsszenarien und aus Handarbeit Automatismen zu gestalten.
Packed with engaging examples and case studies from companies including Amazon, IBM, and Pepsi, as well as unique insights from sales professionals across the globe, this comprehensive textbook balances research, theory, and practice to guide students through the art and science of selling in a fast-changing and digital age.
Service design is the activity of utilizing resources and people to build and sustain services that not only meet customers' needs, but also add that little bit of magic or true competitive advantage.
The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools.
In the twenty-first century, as traditional divides are redefined, bargaining over corporate responsibilities has increasingly centred around corporate reputation and the question of whether businesses are part of society's problems or part of their solution.
WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit?
Companies can no longer expect to engage in dubious or unethical corporate behaviour without risking their reputation and damaging, perhaps irrevocably, their market position.
This volume presents selected papers from the 18th Eurasia Business and Economics Society (EBES) Conference, with major emphasis placed on highlighting the latest research developments in the economics of innovation, public economics, and management.
Dieses Buch zeigt, wie Unternehmen das führende agile Framework „Scrum“ einsetzen können, um Agilität im Vertrieb zu erreichen, die Verkaufsleistung zu verbessern und typische Performanceprobleme in ihren Organisationen zu lösen.
Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, students, and practitioners.
Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels.
