Nichts hat die Art und Weise, wie Unternehmen Wissen über ihre Konkurrenz und das Marktumfeld erlangen, mehr verändert als das Internet, welches das Sammeln von massiven Datenmengen erleichtert.
Find out which business teaching techniques work and which don't for Central and Eastern European studentsFrom editor George Tesar: "e;Educational opportunities in Central and Eastern Europe have changed dramatically over the last twelve years.
Whether you're a B2B marketer learning about account-based marketing (ABM) for the first time, or an experienced account-based marketer who wants to keep up to date with the latest advances in the field, this book is the perfect guide to using ABM effectively in your business.
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing.
This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products.
Dieses Buch bietet Vertriebsverantwortlichen einen schnellen Überblick über die Einsatzmöglichkeiten der Künstlichen Intelligenz im Vertrieb und erklärt grundlegende Funktionsweisen.
Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions.
Dieses Buch behandelt die Prinzipien und Aktionsfelder des Store Brand Managements, das auf die Etablierung von Einkaufsstätten als starke Marken abzielt.
Forests are under tremendous pressure from human uses of all kinds, and one of the most significant threats to their sustainability comes from commercial interests.
Create meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai.
Mit dem Siegeszug von E-Commerce und Digitalem Marketing ist die zentrale Rolle des Pricings in nahezu allen Wirtschaftsbereichen für den Markt- und Unternehmenserfolg noch weiter gewachsen.
Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry.
This leading, comprehensive text for courses on the sociology of work covers many vital new topics since the last edition (2015), just as it continues to offer foundational writings and discusses different types of jobs, inequality and intersectionality, work and family, and more.
Hospitality and tourism is the second largest industry in the world and is a driver of job growth and economic prosperity, accounting for 1 in 10 jobs worldwide.
Exam board: OCRLevel: GCSESubject: Design and TechnologyFirst teaching: September 2017First exams: Summer 2019Target success in OCR GCSE (9-1) Design and Technology with this proven formula for effective, structured revision.
Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories.
"e;End poverty in all its forms everywhere"e; - UN Sustainable Development Goal 1There has never been a more urgent need to tackle the issue of global poverty, and the need for businesses, business schools and management programmes to address the issue is crucial as they educate and employ the leaders of tomorrow.
Women and Sustainability in Business: A Global Perspective, brings together original research from a dozen countries, concerning the issues and challenges facing women in sustainable business.
