Sales and marketing

Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nationsWestern organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors s acquisitions of Land Rover and Jaguar; Lenovo s purchase of IBM s ThinkPad business; HTC s stature as the fourth largest global smartphone manufacturer; Haier s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market.

Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers.

Many actors treat their profession as a purely artistic endeavor, rarely conceding that there is more to making a living than simply showing up on stage or in front of a camera.

This book reflects on the nature of business management to contribute to the development of a philosophy and ethics of management.

This is an applied handbook for the application of data mining techniques in the CRM framework.

In today's dynamic organisational landscape, striving for a diverse workforce does not automatically translate into an inclusive workplace.

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context.

Dave Kerpen's follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenueLikeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth.

A follow-up to the author's highly successful Power Base Selling.

Supporting employee entrepreneurship is among major challenges contemporary organizations face.

PR und Organisationskommunikation müssen zunehmend wicked problems, also verzwickte Probleme, lösen.

Sind Sie im Vertrieb technischer Güter oder komplexer Serviceleistungen tätig?

This book explores the evolution of intelligence research over the past two decades, emphasizing the development and implementation of intelligence functions in private and public organizations.

The dissertation investigates the scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change.

National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "e;brand"e; their jurisdiction.

The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers.

Like any other subject, the study of religion is a child of its time.

This book discusses theories and frameworks addressing the adaptability and sustainable competitive advantages of firms, including dynamic capabilities.

How can responsible business work in the highly competitive areas of innovation?

The Autonomous Vehicle (AV) has been strongly heralded as the most exciting innovation in automobility for decades.

Vertriebscontrolling war lange Zeit vergangenheitsbezogen.

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture.

Supporters of environmental well-being and climate resilience are awakening and mobilizing - cities, states, business, academia, community-based organizations, and the military.

There are an estimated 40,000 international Non-Government Organisations (NGOs), working in an enormous global aid industry; official development assistance alone reached GBP90bn in 2014.

Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture.

Distinguish yourself as a "e;Sales Master"e; and win big in business today!

Erich Posselt eröffnet in seinem Buch eine neue Perspektive auf den Konsumenten als emanzipierten Markenaneigner, der die Marke nicht nur kauft, sondern für sich interpretiert und für eigennützige Motive benutzt.

There is a huge scarcity of good, practical resources for designers and students interested in minimizing the environmental impacts of products.

What's better than getting new customers?

The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior.

With the rapidly growing importance of sustainability and corporate responsibility in a globalised world, management schools are increasingly integrating long-term economic, environmental and social issues into their teaching and research.

Wirtschaftliche, kreative und technische Aspekte des Media Managements bilden den Schwerpunkt dieses interdisziplinären Kompendiums.

Sustainable development is a complex issue and despite many studies and publications in recent years, it remains poorly recognised on best practices in core business areas.

We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others.

The focus of this book is the process of unionization in the road haulage industry, in particular, the role of leadership in determining the quality of union organization.

Das Herausgeberwerk widmet sich in einzelnen Beiträgen den dominierenden Zielgruppenkonzepten im Konsumentenmarketing.

This book analyses the household demand for consumer goods using a diverse database, consisting of 45 developed and developing countries.

Das vorliegende Buch über politische Interessenvertretung behandelt anhand einer Fallstudie an der Schnittstelle zwischen EU-Verkehrs-, Klima- und Energiepolitik eine Forschungslücke der Kommunikationswissenschaft: Es wird untersucht, welche Bedeutung Informalität in der fachpolitischen EU-Interessenvertretung zukommt.

New Customers Are Waiting.

This book highlights the role of community trusts in social licencing through the lens of mining and mining disputes in South Africa.

Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse and annual corporate losses are in the trillions.

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand.

Dieses Buch thematisiert das Spannungsfeld von Neukundengewinnung (Hunting) und Stammkundenbindung (Farming) im Rahmen von Wachstumspotentialen für Unternehmen.