Sales and marketing

Corporate Social Responsibility in the Arctic considers the new trends and frontiers of Corporate Social Responsibility (CSR) studies that are shaping the future of global business strategy and ethics.

This book accounts that Bangladesh is a potential destination in South Asia exhibiting a steady growth in its economy along with socio-cultural developments.

Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce-the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway.

Investigating the wave of unionization that has seen over 60 digital and legacy media outlets unionize since 2015, this book explores how a flash of organizing by digital-first journalists has become a full-blown movement to unionize journalism, particularly in the United States.

Almost every manager today knows that satisfying customers by meeting their quality demands is a critical component of business success.

This book explores how ethics and the moral context of business have evolvedhistorically in inf luential management theories and concepts.

This book offers students and practitioners alike an integrated approach to strategic planning for companies.

Kathryn Boi ermittelt ein komplett neues Verfahren zur Dokumentation und Codierung der visuellen Elemente von Fernsehbildern.

Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good.

Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful.

The last decade has seen increasing awareness of the importance of understanding corporate environmental management systems (EMSs) and their relationships with sustainability, competitiveness and institutional practice.

"e;Motivation is like bathing or eating.

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective.

This book examines the role of media credibility and trust in news personalization and consumer engagement in the US.

52 Weeks of Sales Success, 2nd edition is based on Roberts' series of popular weekly sales seminars originally offered to his staff.

Neue Produkte erfolgreich in den Markt einzuführen stellt heute mehr denn je eine zwingende Voraussetzung für den nachhaltigen Unternehmenserfolg dar.

This book provides a systematic view of current and future research perspectives on intercultural knowledge sharing and offers a model for the growth of organizational knowledge in the digital age.

Der Vertrieb ist die Schlüsselkompetenz für den Unternehmenserfolg.

Lisa Marzahl widmet sich der Frage, wie Organisationen aus Politik, Wirtschaft und Zivilgesellschaft Umweltdiskurse beeinflussen, indem sie ihre Perspektiven, Interessen und Ziele miteinander ausspielen.

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies.

For well over 4 billion people - approximately 60% of all humanity - annual income is less than $1,500.

Winner of the National Communication Association's Public Relations Division 2023 Outstanding Book AwardThis handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities.

Successful media relations and a sound communication strategy are essential for all sport organizations.

This book examines the development of sport sponsorship and its impact on global public health.

Aims to increase awareness about the specific circumstances of LGBT (lesbian, gay, bisexual, and transgender) diversity.

The rise and fall of iCue: lessons about new media, old media, and education from an NBC-MIT joint venture into interactive learning.

For organisations and management the role of business ethics is of key importance, but to what extent business ethics are actually new or fashionable or universally applicable are interesting questions.

In a world of limitless media noise, how can businesses break through to customers?

This collection of country studies explores changing relationships between the state, employers and labour in an increasingly internationalized world economy.

Connect to customers with compelling content!

This book brings together original, peer-reviewed research papers from the 2024 10th International Conference on E-Business and Applications, held in Singapore from February 26 to 28, 2024.

The world is at a critical juncture where our industrial and economic principles have to be reshaped.

Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul.

This title was first published in 2003.

Beyond the Bottom Line: Integrating the UN Global Compact into Management Practice is the first book to look at how the Ten UN Global Compact Principles and the sustainability agenda can be incorporated into business practice.

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble.