Dieses Buch erläutert, wie Unternehmen das Thema Nachhaltigkeit mit allen Aspekten wirkungsvoll kommunizieren können, um auch in Zukunft bei allen Stakeholdern relevant und glaubwürdig zu bleiben.
This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment.
To be of value to firms, branding must operate in the "e;real"e; world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results.
Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace.
A Primer in Financial Data Management describes concepts and methods, considering financial data management, not as a technological challenge, but as a key asset that underpins effective business management.
As mass global and social media communications spread across the globe, we are seeing a need for a change in the way we approach issues of political and economic development.
Zur Unterstützung des HR-Managements bieten Personaldienstleistungen eine umfangreiche Leistungsvielfalt: Vom Executive Search, Vergütungs- sowie Vertragsberatung über strategisches Consulting in der Personalentwicklung und Coaching bis hin zu Zeitarbeit und Outsourcing-Angeboten.
This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today.
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients.
An organization seeking to sustain and continually improve its competitive performance over many years must have a strategy - a Business Excellence Strategy.
This special issue of the Journal of Corporate Citizenship honours the voice of the Changemaker, Wayfinder, Edgewalker, and Intellectual Shaman in particular.
Sina Kristin Unger untersucht anhand von zwei empirischen Studien, inwieweit sich Konsumentengeschlecht, nationale Kultur und Persönlichkeitsmerkmale als Kategorien für die zielgruppenspezifische Konsumentenansprache eignen.
This book is inspired by the term "e;digiwine,"e; a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps.
Low- and no-cost tools that win customer loyaltyWhether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back.
This book is an essential resource for the increasing number of facilitators who wish to help students learn about the promise and pitfalls of social enterprise.
This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing, and political thought and highlights their particular relevance to the manager and policymaker today.
Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "e;A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen.
In recent years, transnational private regulations (TPRs) have gained importance in the areas of business and human rights, particularly from a consumer point of view.
This book provides recent inputs from the field of organizational behavior (OB) for enhancing employee performance and well-being, a key concern for managers today.
Sustainable consumption and production (SCP) was adopted as a priority area during the World Summit on Sustainable Development in Johannesburg in 2002 and has since become one of the main vehicles for targeting international sustainability policy.
This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability.
Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy and reveals why it's not something they can leave to the I.
Ship Management: Theory and Practice unpacks the complexity of this crucial maritime activity by spelling out its key elements and the connections and linkages between them.
Marketing research is the function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Este libro, elaborado por diferentes autores latinoamericanos, hace un aporte original, de acuerdo a sus conocimientos e importantes y completas experiencias en el medio.
