Sales and marketing

This is as much the story of Indian advertising as it is about India.

The New York Times and No.

When Roger Rorch, the talented chairman of the London-based advertising agency RTB, supposedly commits suicide, banker and detective Mark Treasure is certain that all is not as it seems.

Selling is not only a critical part of every business, but it's also fundamental to every society.

Public relations is, by design, the least visible of the persuasive industries.

Everything you''ve ever learned about generating leads and growing your business is wrong.

Learn the ins and outs of sales techniques with this comprehensive and accessible guide that is the crash course in how to sell anything.

10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls.

Teach kids the concepts of coding in easy-to-understand language and help them develop games of their own with The Everything Kids' Scratch Coding Book!

From Marcus Collins, strategist to Apple, Nike and Beyonce, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.

Ten years after his New York Times bestselling book Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture.

A lively and informative account of the creative process and how it works by someone who obviously knows.

Inspired by his viral New York Times article, prize-winning investigative journalist Frank Lalli details how he mastered the ins and outs of health careand how you, too, can get the best care for your money.

Fortune 50 consultant Stephen Harvill reveals the secrets of the world's best salespeople who earn at least one million dollars a year in ';the only sales book most superstar hopefuls will need' (Publishers Weekly).

Geld verdienen mit Fotos.

Marketing steckt im Dilemma – zwischen Wachstum und Nachhaltigkeit.

Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation.

'A well-researched, enjoyable and thoughtful book'.

If you want to be the best, you have to have the right skillset.

The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology.

If you want to be the best, you have to have the right skillset.

Understand mobile marketing fast, without cutting cornersAn understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers.

In today's working environment, which is changing faster than ever, e-commerce is more than a buzzword.

'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations.

Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.

With the "e;first screen"e;-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign.

This is the most important moment in your career.

The New York Times Bestseller named one of the "e;Most Important Books of 2016"e; by Inc, and a Forbes 2016 "e;Must Read Business Book"e;'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy'Martin's best book to date.

Sometime in the future the intelligence of machines will exceed that of human brain power.

You are about to embark on one of the biggest adventures of your life.

Most business books just tell you what to do.

Selling In 4 Weeks is a comprehensive guide to sales, giving you everything you need to know in one place.

***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016***Content marketing just got easierContent marketing is one of today's growing marketing trends following fast on the heels of social media.

Managing yourself just got easierOne of the most important aspects of being a manager is being able to manage yourself and the first step to doing this effectively is becoming aware of yourself and evaluating your strengths and weaknesses.

The fast-track MBA in salesImagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time.

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place.

Discover the 50 secrets that great salespeople know - complete with strategies for putting them into practice.

Sunday: Why use direct mail?

_________________'Macdonald zeros in on the slipperiness of factuality, offering an array of case studies from the worlds of history, commerce and of course politics.

When it comes to persuasion, success can begin before you say a word.

There isn t a magic formula for better leadership.

A classic novel from acclaimed author Laura London, for fans of Julie Garwood, Jude Deveraux, Loretta Chase, Johanna Lindsey and Kathleen E.

'If you want to see what that future might look like, Duncan's book is a fun place to start'NPR'Intensely readable, downright terrifying, and surprisingly uplifting' Vanity Fair '5 books not to miss .

Owning a B&B is the dream of many .

The PR Bootcamp is the ultimate toolkit for businesses who want to raise their profile, get featured in the media and boost credibility around their brand.

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters.