Sales and marketing

This book provides a comprehensive overview of the latest advancements and research in the fields of computing and intelligent information systems.

Social robots have significantly advanced in capabilities and availability, gradually becoming part of everyday life.

Social robots have significantly advanced in capabilities and availability, gradually becoming part of everyday life.

Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine.

Gamification plays a major role in individual and business decision-making in today's digital era, remarkably changing the way businesses perform basic functions.

Dive into the future of marketing with "e;Basic Marketing Course: University Textbook"e;!

The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.

The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.

This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners.

This book examines the discourse of Muslim televangelism in the West, particularly looking at the emergence of 'home-grown' televangelists who grew up in the West and deliver their sermons in English, addressing audiences in contexts such as the UK and the USA.

Nation Branding in the Americas: Contested Politics and Identities provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images.

Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance.

This book examines the discourse of Muslim televangelism in the West, particularly looking at the emergence of 'home-grown' televangelists who grew up in the West and deliver their sermons in English, addressing audiences in contexts such as the UK and the USA.

The book includes peer-reviewed papers presented at the 2nd International Conference on Intelligent Computing Systems and Applications (ICICSA 2023).

The book includes peer-reviewed papers presented at the 2nd International Conference on Intelligent Computing Systems and Applications (ICICSA 2023).

How is fashion linked to our identity?