This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.
This special issue of the Journal of Corporate Citizenship honours the voice of the Changemaker, Wayfinder, Edgewalker, and Intellectual Shaman in particular.
In the complex landscapes of multiple global crises, the book unfolds as a panoramic journey through the intricate pathways of women and power, weaving a tapestry that transcends crises and ushers in a transformative vision of a just world.
Wir leben in einer Zeit, in der Daten immer mehr Relevanz besitzen, und zwar sowohl für die Geschäftsmodelle von Unternehmen im Gesamten als auch für einzelne Funktionsbereiche.
Wir leben in einer Zeit, in der Daten immer mehr Relevanz besitzen, und zwar sowohl für die Geschäftsmodelle von Unternehmen im Gesamten als auch für einzelne Funktionsbereiche.
In his 2019 book, The Indispensable Brand, Mitch Duckler took major brands to task for the "e;identity crisis"e; they faced with so many of them indistinguishable from one another, failing at arguably the most important job of brand management-differentiation.
This book explores the authors' legal thinking on artificial intelligence (AI), a topic of burgeoning interest in the technology sector and among the general public.
This book demonstrates how generative artificial intelligence (AI), a form of sophisticated AI technology, is transforming our knowledge of how the human mind functions in relation to business leadership and decision-making.
