Sales and marketing

Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets.

This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea.

Designers of technology have a major responsibility in the current age.

Kundenzufriedenheit stellt eines der wichtigsten Konstrukte der Marketi- forschung dar.

For at least a decade the science of climate change has warned us of the dire need for action - particularly by corporations who are the main engines of economic production and consumption.

Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome along the way.

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place?

Citizen Media and Public Spaces presents a pioneering exploration of citizen media as a highly interdisciplinary domain that raises vital political, social and ethical issues relating to conceptions of citizenship and state boundaries, the construction of publics and social imaginaries, processes of co-optation and reverse co-optation, power and resistance, the ethics of witnessing and solidarity, and novel responses to the democratic deficit.

The current economic situation has highlighted deficiencies in corporate governance while also showing the importance of stakeholder relations.

Aus einem zunehmenden Interesse der Handelsunternehmen am Einsatz von Augmented-Reality-Technologien ergibt sich die Frage nach der Akzeptanz dieser Anwendungen durch die Konsumenten.

If It Wasn't For the People.

This book sails in uncharted waters.

This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.

Unleashing the Power of Diversity provides a clear tool to create a common language across teams and organisations that reinforces positive identity, builds trust towards people and processes, supports innovation and helps make diversity sustainable.

Winner of the 2024 Silver Nautilus Book Award in the Rising To The Moment category.

This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China.

Safety-I is defined as the freedom from unacceptable harm.

Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web.

Brechen Sie aus der einspurigen Welt aus und entdecken Sie mit diesem Buch zahlreiche Möglichkeiten für mehr Kreativität und Inspiration: 50 Gedankenexperimente aus dem Arbeitsalltag helfen Ihnen dabei, innovative und kreative Lösungen zu finden.

European policy patterns are in a state of transformation.

The Routledge Companion to Literary Media examines the fast-moving present and future of a media ecosystem in which the literary continues to play a vital role.

Customer Relationship Management (CRM) systems are a growing topic among small- and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes.

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding.

This book provides an applied model of corruption to identify, analyse, and assess the ethics of major types of corruption in the media involving practices such as cash-for-comment, media release journalism, including video news releases (VNRs), fake news, deep fakes, and staged news.

Digital Business ist ein wesentlicher Erfolgs- und Wettbewerbsfaktor für Unternehmen.

A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment.

Although the theory and methods of organization development (OD) assessment and diagnosis have been covered in other books, there is a lack of practitioner-focused guides that introduce real-world case studies and tools rooted in the methodology.

Hier erhalten Sie einen Überblick über die vielfältigen Anwendungsmöglichkeiten von Künstlicher Intelligenz im Marketing.

Offering a radical new toolbox for digital storytellers, this key text contains everything today's media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences.

This book draws together key insights from the relevant literature across diverse disciplines and presents detailed research case studies of six extended global supply chains in three industries: toys, food, and pharmaceuticals.

A Global CEO study by Accenture and the UN Global Compact has shown that 94% of CEOs think that their board should discuss sustainability.

Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by clubs, tournaments, federations like FIFA or by individual athletes.

Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively.

Peacemaking and the Extractive Industries addresses a significant gap in research on the political and diplomatic role of multinational corporations in peace processes in intrastate conflict: Corporate Peacemaking.

Geleitwort Kundenzufriedenheit und Kundenbindung waren in den letzten zehn Jahren das zentrale T- ma des Marketing in Theorie und Praxis.

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience.

It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway.

Alignment: A Provider's Guide to Managing the Practice of Health Care uses the method of alignment with proven examples and strategies to help health care providers achieve and maintain optimum effectiveness through continuous enhancement.

This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets.

Capitalist societies need to undergo major change to provide for the material needs of all the people who work within the system, not just the 1 percent.

The aerospace industry has a unique business culture and business practices.

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets.