Sales and marketing

Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike.

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management.

As the public sector in Germany will likely increasingly face staffing problems in the coming years, this book approaches the topic of employer attractiveness within the German public sector from an internal perspective, focusing on current employees' turnover intentions.

Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace.

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia.

This is the decade for climate action.

Dieses Buch identifiziert und erläutert zwölf Werbewirkungsfaktoren, die nachweislich einen entscheidenden Einfluss auf den Erfolg und die Effizienz von Werbekampagnen und Marketingkommunikation haben.

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing.

In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols.

Use Google's AdWords to create your ads.

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates.

2020 marked the 40th anniversary of the CISG which now has over 90 Contracting States, with Hong Kong formally adopted the Convention in 2022, and further States are currently considering their accession to the Convention.

Communicate with potential customers-and persuade them to buy: "e;The best copywriting teacher I know.

Learn how to get your message heard above the online noise The buying process is greatly changed.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020.

Buy This Book is an important contribution to the history and understanding of consumption and advertising.

Sustainable commercial fishing, species conservation, and bycatch are contentious topics.

Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first how to guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want.

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs.

A proven prescription for effective communication that will empower health professionals to deliver the highest quality care-from the Academy of Communication in Healthcare Research shows that nothing impacts patient experiences more than the quality of communication.

Markets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities.

This practical new book is written by a leading wine industry expert, in an easy and accessible style.

Customer relationship management, or CRM, is certainly a hot topic in business today.

How relevant is ethics to project management?

Environment, health and safety (EHS) management has become increasingly important in the past 10 years, especially within high risk and high reliability organizations.

Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry.

This book brings together valuable insights about the impact of the COVID-19 pandemic on the business environment from an Asian perspective.

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s.

In a world of limitless media noise, how can businesses break through to customers?

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature.

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term 'luxury' in today's world.

Today's most all-inclusive reference of technical indicators----what they are and how to use them to add value to any trading programTechnical analysis has become an incredibly popular investors' tool for gauging market strength and forecasting short-term direction for both markets and individual stocks.

Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEEIncludes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom"e;Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?

Empfehlungsmarketing ist Werbung durch Mundpropaganda und das Herstellen von persönlichen und vertrauensvollen Geschäftsbeziehungen.

Business Models for Transforming Customer RelationshipsWhat if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency?

Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers.

The business case for sustainability or corporate responsibility will never be strong enough to support an isolated business in its competition against the unscrupulous.