Sales and marketing

In the rapidly evolving AI landscape, customer service and support professionals find themselves in a prime position to take advantage of this innovative technology to drive customer success.

This is an applied handbook for the application of data mining techniques in the CRM framework.

Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy.

Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management.

Die Mission der IT hat sich verändert.

An inherently interdisciplinary subject, tax avoidance has attracted growing interest of scholars in many fields.

The 'MisLeadership' of this book's title is a description of the phenomenon the authors have uncovered through their analysis of the validity, or otherwise, of current leadership styles and achievements, in the light of the challenges leaders face, and particularly of the urgent global issues with which business leaders are now confronted.

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice.

For courses in global marketing.

John Sheldrake's long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and how these developments lead to the creation of successful products.

Kunden sprechen mit Lieferanten - Führungskräfte aus den Unternehmen schildern Ihre Vorstellungen zu den Kunden-Lieferanten-Beziehungen: was wird sich ändern?

The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease.

Sports marketing is not only a global phenomenon, but also a major industry in its own right.

The #1 Step-by-Step Guide to Search Marketing Success.

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today.

Offering a radical new toolbox for digital storytellers, this key text contains everything today's media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences.

Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population.

Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game.

This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents.

An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term.

Networking master and New York Times bestselling author Dr.

While the morale of an organization is an intangible element composed of feelings and attitudes of individuals and groups, the effects of morale include tangible and extremely important factors such as profits, efficiency, quality, and productivity.

Customer management has taken on entirely new forms since digitalization.

This book demonstrates, complete with practical exercises, how to be successful in both your work and your personal life by becoming a truly authentic leader and empathic influencer.

Understanding the complexity of sustainability is crucial for the leadership of business organizations, national governments, and non-governmental organizations.

Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective.

​Innovationsstarke Branchen – und dazu zählt das Dialogmarketing ganz eindeutig – benötigen intensive und praxisnahe Forschung, deshalb hat es sich der Deutsche Dialogmarketing Verband seit vielen Jahren zur Aufgabe gemacht, den Austausch zwischen Wissenschaft und Praxis zu fördern.

This volume features contributions from a conference held in Lusaka, Zambia, to explore the role and prospects of broadband in Africa as a video platform-with emphasis on the strategies and building blocks for deployment and advancement.

Encyclopaedia of I international Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged.

This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose.

Tourism has often been described as being about 'selling dreams', tourist experiences being conceptualized as purely a marketing confection, a socially constructed need.

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students.

The study of news and news practice is rich in examinations of what journalists owe to society.

This volume contains a selection of papers that were presented at the International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, September 1-2, 1995.

This book explores why word of mouth is the most important determinant of a movie's success.

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research.

Literary Journalism Goes Inside Prison: Just Sentences opens up a new exploration of literary journalism - immersive, long-form journalism so beautifully written that it can stand as literature - in the first anthology to examine literary journalism and prison.

Isabel Maria Staufer untersucht, inwiefern sowohl die Markenliebe als auch die ökologische Werthaltung eines Konsumenten als Steuerungsinstrumente innerhalb eines Kaufentscheidungsprozesses bei Produktinnovationen fungieren können.

In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information.

Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context.

After a century in which charities suspected the motives of cynical business people, and business people dismissed the contributions of amateur volunteers, the two sectors are coming together today as never before.

Discover the secrets of written persuasion!

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing.