Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world.
With wit, deep insight, and plenty of humor gained from her observations of male and female purchasing patterns over the years, veteran branding, marketing, and salesperson Elizabeth Pace shows readers how to increase their revenue and sell more effectively.
Dieses Buch beleuchtet das Trendthema Storytelling aus unterschiedlichen Perspektiven - von der narrativen Reportage im Journalismus über Story-Elemente in der Fotografie, der Mode und im Produktdesign, dem inszenierten Erlebnis in der digitalen Welt bis hin zum strategischen Einsatz von Corporate Storys in der externen und internen Unternehmenskommunikation.
This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations.
Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator.
The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities.
In a sophisticated and far-reaching blend of theory and reflection, Thinking the Twenty-First Century takes a provocative look at the changes required to build a new global political economy.
This book examines the Hong Kong media over a forty year period, focusing in particular on how its newspapers and TV stations have struggled for press freedom under the colonial British administration, as well as Chinese rule.
There is growing evidence that the traditional role of the sales organization in business-to-business marketing is quickly evolving from a tactical, operational function to a strategic capability concerned with the management of critical processes that support business strategy and deliver value to profitable customers.
From boycotts of plastics and palm oil by consumers, to the tracking of carbon footprints and modern slavery in their supply chains by businesses, buying ethically has now fully captured the public interest.
Since the publication of the ground-breaking first edition, there has been an exponential growth in research and literature about the digital world and its enormous potential benefits and threats.
This work examines both predominately black newspapers in general and four in particular--the Chicago Defender, the Pittsburgh Courier, the Black Dispatch (Oklahoma City), and the Jackson (Mississippi) Advocate--and their coverage of national events.
This edited volume explores how fashion brands deal with legacy by looking at the preservation of heritage and knowledge and how this builds a bridge to the future.
Omnichannel-Konzepte verändern den Handel und bieten Unternehmen große Chancen: Sie ermöglichen es, den Kundenanforderungen gerecht zu werden, vor allem auch neue Zielgruppen zu erschließen und somit für entsprechendes Wachstum zu sorgen.
Dieses Buch bietet Ihnen einen knappen und präzisen Überblick zu den wichtigsten unternehmerischen Herausforderungen sowie Chancen und Risiken in Bezug auf Social Media.
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded.
There is an urgent need to understand how private and public organisations can play a role in promoting human values such as fairness, dignity, respect and care.
The growing need for a concise and comprehensive overview of the world of interest groups, lobbying, and public affairs called for a compendium of existing research, key theories, concepts, and case studies.
This book offers a comprehensive exploration of the powerful intersection between behavior science and performance improvement and demonstrates the myriad ways in which this science can advance performance improvement.
This timely and powerful autoethnography traces the spread of and responses to Covid-19: from the uncertainty surrounding its outbreak, to its devastating and continued aftermath.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller.
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand.
Algorithmen und Datenanalysen und damit die systematische Erhebung, Analyse und Visualisierung von Daten bilden immer öfter die Grundlage von Marketingentscheidungen.
This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services.
Der Markt der digitalen Sprachassistenten hat sich in den letzten Jahren stark weiterentwickelt und erfordert eine neue Bestandsaufnahme der Möglichkeiten und Chancen für Unternehmen und Marken.
Obwohl sich Journalismus und Unternehmenskommunikation in Funktion und Selbstverständnis immer noch deutlich voneinander unterscheiden, hat die digitale Transformation für eine zunehmende Konvergenz beider Berufsfelder gesorgt.
The second edition of the Public Relations Writer s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications.
