Sales and marketing

Non-profit Governance offers 12 perspectives and analytical frameworks to facilitate the development of governance in non-profit organisations (NPOs).

Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective.

Improvements in health care and quality of life in recent years have led to a marked aging of the world's population, especially in well-developed regions.

Bringing together the latest research with practical insights from the authors' professional experience, this important book provides a context for the conversations that are needed within organisations and offers practical guidance towards action that can be taken to improve the working life of LGBTQ+ employees.

Emerging markets due to their dynamism, resilience and complexities are a significant area of study for management theorists and practitioners.

Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions.

Small business owners do not have the time or resources to consult with so-called 'business experts' every time a particular issue comes up.