Sales and marketing

Financial literacy and financial education are not new topics, even though interest in these topics among policymakers, financial authorities, and academics continues to grow.

This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds.

Environmental sustainability is increasingly important to organisations, whether for regulatory, financial or ethical reasons.

'This is an impressive piece of sustained research that brings much to the field.

No matter how many resources we consume we never seem to have enough.

Cultural Heritage is a systematic, interdisciplinary examination of cultural heritage, which provides an up-to-date view of the field by drawing on various disciplines.

This is the first text to address all the instruments that will govern choice-of-court agreements in Europe and to engage in a practical discussion of their mutual relationship.

This book seeks to integrate the scholarship on justice and affect.

Despite the growing importance of 'consumer welfare' in EU competition law debates, there remains a significant disconnect between rhetoric and reality, as consumers and their interests still play only an ancillary role in this area of law.

Get into the contemporary European Consumer mindset with this industry-leading text.

Position your company to handle any brand crisis-instantly and effectivelyToyota, Tylenol, and Goldman Sachs all made the best of serious brand crises.

This book discusses the interactions between societies and examines how people behave in the cyber world.

Women and Entrepreneurship comes from two authors with especially rich experience in this field of research.

Do you want to learn the keys to sales success?

Die vorliegende Arbeit wurde im Jahe 1985 als Dissertation vom Fachbereich Wirtschaftswissenschaften der Universität -GH- Fader­ born angenommen.

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.

Für eine florierende Wirtschaft sind vertrauensvolle Interaktionen elementar: Wirtschaft bedeutet Beziehungsarbeit.

While the concept of social value is not new, recent interest in social value in construction has grown because of new social procurement legislation around the world and an increasing acceptance of the need to ensure construction projects provide social value, rather than simply economic value.

Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world.

These proceedings focus on selected aspects of the current and upcoming trends in business communication.

The digital and increasingly digitised world is shaped by the interplay of new technological opportunities and ubiquitous societal trends.

The ability to communicate in a structured and understandable way is essential for supporting decision-making in a company.

This book explores the complex legal, cultural, economic and human rights issues associated with development-induced displacement and resettlement (DIDR) in Vietnam.

v Geleitwort Vor circa 30 Jahren beschäftigte man sich in der Konsumentenverhaltensforschung sehr intensiv mit individuellen Kaufentscheidungsprozessen.

Unleash the inner salesperson you never knew you had.

Various psychographic traits that most directly influence consumers' private label attitudes are the focal point of Stefanie Weiss' investigation.

Introduction to Marketing Research; Marketing Research Function; Analysis of Marketing Research; Processes in Marketing Research; Techniques of Marketing Research; Analysing Marketing Opportunities; Marketing Information and Research Function; Role and Development of Marketing Research; Marketing and Operational Research; Industrial Marketing Research; MIS and Marketing Research; Effective Use of Marketing Research; Customer Orientation; Research for Export Marketing Decisions; Research for Distribution and Promotion Decisions; Nature and Scope of Marketing Management; Continuous Marketing Research; Creativity in Marketing; Failure of Marketing Research; Marketing Decisions; Marketing Research for Services etc.

Advertising is an important and visible component of marketing, competition, and consumer awareness.

Place branding as a field of research is still in a state of infancy.

The purpose of The Ethical Professor is to provide a road map to some of the ethical dilemmas that doctoral students and newer faculty members are likely to face as they enter a career in academia (the Academy).

Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value.

How can application of a positive lens to understanding social change and organizations enrich and elaborate theory and practice?

Business Ethics in the Middle East fills a crucial gap in the Middle East educational landscape.

Design for Wellbeing charts the development and application of design research to improve the personal and societal wellbeing and happiness of people.

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition.

An inside story of local, regional and global advertising in the Middle East.

Co-operatives provide a different approach to organising business through their ideals of member ownership and democratic practice.

When this classic text was first published in 1992, it provided a unique focus for the burgeoning concern for sustainability and sustainable organizational practices.

Business as an Instrument for Societal Change: In Conversation with the Dalai Lama is the result of two decades of research and dialogue with His Holiness the Dalai Lama and other leaders in business, government, science and education.

Global companies are facing a new, pressure to develop leaders with global mindsets.

With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience.

Consumer Credit and the American Economy examines the economics, behavioral science, sociology, history, institutions, law, and regulation of consumer credit in the United States.